If someone had asked you 20 years ago what your most valued appliance was, I highly doubt you would have said “mobile phone”. In fact, had you been told that you would be completely dependent on something that at most is 18 square inches and weighs less than a half a pound, you would have laughed.
Yet here we are, its 2019 and according to the Pew Research Center, 95% of Americans own a cellphone of some kind, and 77% own a smartphone.
New York, NY -- Thursday, March 14, 2019 -- Viamedia will hold a webinar on March 27, 2019 from 3-4 pm EDT to discuss the latest insights into Streaming TV (OTT) and how marketers are best leveraging the platform. Tom Walsh, Viamedia’s Sr. VP of Advanced Advertising Strategy will be leading the call and will be joined by expert panelists: Brian Schwartz, IAB; Greg Bel, FreeWheel, A Comcast Company; Michael Richter, Newsy, an E.W. Scripps Company; and Hannah Brown, fuboTV.
As a growing number of Americans jump on board with TV streaming services, the television landscape continues to be redefined on a monthly, or even weekly basis. According to an article about the future of TV in The Wallstreet Journal, more than 1 million consumers canceled their cable-TV or satellite subscriptions in the 4th quarter of 2018.
On the other hand however, there seems to be cord-loyalists to contend with. These people are refusing to part ways with their traditional TV services. According to media research firm GfK MRI, almost three-quarters (71%) of all U.S. consumers have a TV cord and plan to keep it. Of those with a pay-TV service, 97% have no plans to cut the cord.
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