I love to travel. I love visiting new cities, staying in different hotels, people watching at the airport. I especially love watching local ads on television in whatever new city I am visiting. Knowing that every city has their own version of a local car dealership with their kitschy jingle never ceases to amuse me (don’t lie, you love them too). While they are entertaining, they are in no way relevant to my life. I’m not going to buy a car there, nor am I going to hire someone to replace my windows and siding in a different city from where I live.
Mar 13, 2019
Mar 11, 2019
As a growing number of Americans jump on board with TV streaming services, the television landscape continues to be redefined on a monthly, or even weekly basis. According to an article about the future of TV in The Wallstreet Journal, more than 1 million consumers canceled their cable-TV or satellite subscriptions in the 4th quarter of 2018.
On the other hand however, there seems to be cord-loyalists to contend with. These people are refusing to part ways with their traditional TV services. According to media research firm GfK MRI, almost three-quarters (71%) of all U.S. consumers have a TV cord and plan to keep it. Of those with a pay-TV service, 97% have no plans to cut the cord.
Feb 14, 2019
A few days ago eMarketer reported that Netflix's 2019 price hike caused 27% of Netflix subscribers to threaten cancellation and more than 50% to claim they are open to an ad-supported option at a lower cost. Previously Netflix was able to increase prices without subscriber outrage, but that was BEFORE so many cheaper, ad-supported competitors were available.
