I’ve always been curious about how things work. My first job in advertising was at a small boutique agency during the earliest days of digital buying before it was even a “thing.” I remember everyone on the legacy teams thought I was crazy. “Who’s buying digital?” they’d ask. “Me,” I’d answer. I started as an assistant digital strategist, and I did my own ad trafficking all the way to reporting and billing.

A lot has been happening in the ad business lately, all emblematic of the industry’s rapid and ceaseless tech-fueled evolution.

Increasingly, consumers are gravitating to Free, Ad-Supported Streaming Television [FAST] channels.  They present a win-win for consumers, content owners and marketers alike.

You might say that, in recent weeks, we’ve been digging into the Cookie Jar… so you don’t have to.