Liza Goldenberg, Product Development & Vendor Relations

Liza Goldenberg, Product Development & Vendor Relations
With over 9 years of media experience, from digital operations to strategy, Liza's knowledge and passion of all things digital make her a strategic powerhouse. As head of Vendor Relations, Liza is responsible for collaborating with our media vendors and developing product strategy. When she's not analyzing or conceptualizing, she is bingeing on the her latest netflix obsession or shopping (online of course).

Recent Posts

Mar 11, 2022

A Winning Strategy for March Madness

The year was 2003. Arnold Schwarzenegger was elected governor of California, Apple released iTunes, everyone’s friend Tom started MySpace, and March Madness was streamed online for the first time.  The 2003 deal was between CBS and Yahoo! to stream the first 3 rounds of the tournament as part of the Yahoo! Platinum service for $16.95 a month1. Two years later, the NCAA announced that March Madness 2006 would be streamed free of charge on NCAAsports.com2.

Fast forward a mere 16 years and we now see that not only are people streaming March Madness, but the streaming viewership is beginning to eclipse those watching the tournament on TV.

During the 2021 NCAA tournament, streaming audiences reach increased by over 85% from the 2019 tournament (2020 was canceled due to Covid19). On the other side, TV reach among adults 18+ declined by 24%.3

So what does this mean for advertisers? Cue the sports analogies. The best way to win in the game is to have a full-court press when it comes to your advertising strategy. Gone are the days that you can just run an ad on TV and reach everyone at once. Combining OTT and Cable TV advertising is a slam dunk to expand your reach. A strong bench will also be crucial to reaching your audience during March Madness. Adding in things like Pre-roll, Display, and Audio will ensure that you are communicating with your customers throughout the tournament in a multitude of ways.

Want to learn more about how Viamedia can help you with a game-winning strategy? Click here to get in contact with an advertising expert.


Liza Goldenberg
Director of Vendor Relations

Jan 29, 2020

The Big Dance can mean big business for advertisers

64 basketball games over the course of 12 days? March Madness is the definition of a sports fan’s dream come true.

Jun 6, 2019

3 Ways To Heat Up Your Sales This Summer

Summer doesn’t mean you have to take a break from advertising.

May 9, 2019

How To Reach Voters at Every Stage of the Campaign Journey

What if I told you that promoting political parties, candidates, and issues are really no different than how a brand markets and promotes themselves? I know that something like this can sound insensitive when discussing something as meaningful as determining who deserves your vote, but hear me out. What is a vote anyway? Merriam Webster defines a vote as “a usually formal expression of opinion or will in response to a proposed decision”. While not necessarily as consequential as selecting someone to be President, isn’t shopping for and buying a new car also a decision that requires thought, research, diligence and consideration?

Apr 11, 2019

The Mobile-Obsessed Consumer: Why Mobile Is Key To a Successful 2019 Marketing Strategy

If someone had asked you 20 years ago what your most valued appliance was, I highly doubt you would have said “mobile phone”. In fact, had you been told that you would be completely dependent on something that at most is 18 square inches and weighs less than a half a pound, you would have laughed.

Yet here we are, its 2019 and according to the Pew Research Center, 95% of Americans own a cellphone of some kind, and 77% own a smartphone.

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