Liza Goldenberg, Product Development & Vendor Relations

Liza Goldenberg, Product Development & Vendor Relations
With over 9 years of media experience, from digital operations to strategy, Liza's knowledge and passion of all things digital make her a strategic powerhouse. As head of Vendor Relations, Liza is responsible for collaborating with our media vendors and developing product strategy. When she's not analyzing or conceptualizing, she is bingeing on the her latest netflix obsession or shopping (online of course).

Recent Posts

Jun 6, 2019

3 Ways To Heat Up Your Sales This Summer

Summer doesn’t mean you have to take a break from advertising.

May 9, 2019

How To Reach Voters at Every Stage of the Campaign Journey

What if I told you that promoting political parties, candidates, and issues are really no different than how a brand markets and promotes themselves? I know that something like this can sound insensitive when discussing something as meaningful as determining who deserves your vote, but hear me out. What is a vote anyway? Merriam Webster defines a vote as “a usually formal expression of opinion or will in response to a proposed decision”. While not necessarily as consequential as selecting someone to be President, isn’t shopping for and buying a new car also a decision that requires thought, research, diligence and consideration?

Apr 11, 2019

The Mobile-Obsessed Consumer: Why Mobile Is Key To a Successful 2019 Marketing Strategy

If someone had asked you 20 years ago what your most valued appliance was, I highly doubt you would have said “mobile phone”. In fact, had you been told that you would be completely dependent on something that at most is 18 square inches and weighs less than a half a pound, you would have laughed.

Yet here we are, its 2019 and according to the Pew Research Center, 95% of Americans own a cellphone of some kind, and 77% own a smartphone.

Mar 13, 2019

New Device Matching Technologies Take Geo-Based Advertising To The Next Level

I love to travel. I love visiting new cities, staying in different hotels, people watching at the airport. I especially love watching local ads on television in whatever new city I am visiting. Knowing that every city has their own version of a local car dealership with their kitschy jingle never ceases to amuse me (don’t lie, you love them too). While they are entertaining, they are in no way relevant to my life. I’m not going to buy a car there, nor am I going to hire someone to replace my windows and siding in a different city from where I live.

Feb 4, 2019

Understanding OTT (Over-The Top) Advertising

I have a confession to make. I am the daughter of one of the biggest nerds of all time. Growing up, my dad was obsessed with recording every movie and TV show that struck his fancy on TV to save for posterity. He then would make note of the hour and minute counter on each VHS tape so he knew exactly how much room he had left on any given VHS tape and also so he could effortlessly fast-forward on each tape to the selected program. Scribblings on each tape label quickly turned into a full catalog, which he was constantly updating.

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