--- title: Viamedia Blog | Press Releases description: Press Releases | Latest marketing trends and resources for marketers, local businesses and agencies. --- [![Viamedia](https://viamediatv.com/wp-content/uploads/2018/11/logo.svg)](https://viamediatv.com/) - [Solutions](https://viamediatv.com/) - [For Advertisers](https://viamediatv.com/advertiser-solutions/) - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - [About](https://viamediatv.com/about-us/) - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Select Page - Solutions - For Advertisers - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - About - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) [![](https://blog.viamediatv.com/hubfs/RobertBenoitBlogTitle.png)](https://blog.viamediatv.com/viamedia-appoints-robert-benoit-as-chief-financial-officer-to-support-strategic-growth) Jun 17, 2025 ## Viamedia Appoints Robert Benoit as Chief Financial Officer to Support Strategic Growth [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) [***Benoit Brings Deep Expertise in Technology, Private Equity, and M&A to Viamedia During a Time of Expansion***](https://blog.viamediatv.com/viamedia-appoints-robert-benoit-as-chief-financial-officer-to-support-strategic-growth) [![](https://blog.viamediatv.com/hubfs/Exec-Team-Announcement.png)](https://blog.viamediatv.com/viamedia-unveils-restructured-executive-leadership-team-to-accelerate-the-next-stage-of-growth-and-innovation) May 14, 2025 ## Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) [***Viamedia’s Post-Acquisition Structure Supports Integration of LocalFactor, Streamlines Operations and Enhances Cross-Functional Alignment to Support Evolving Client and Business Needs***](https://blog.viamediatv.com/viamedia-unveils-restructured-executive-leadership-team-to-accelerate-the-next-stage-of-growth-and-innovation) [![](https://blog.viamediatv.com/hubfs/Viamedia_LFG-Companion-REV.3jpg.jpg)](https://blog.viamediatv.com/viamedia-acquires-localfactor-to-transform-digital-ad-operations-unlock-greater-precision-reach-efficiency-and-results-across-linear-tv-streaming-and-digital) Mar 24, 2025 ## Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency, and Results Across Linear TV, Streaming, and Digital [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) [***LocalFactor Founder & CEO Evan Rutchik Named Viamedia President & Chief Strategy Officer***](https://blog.viamediatv.com/viamedia-acquires-localfactor-to-transform-digital-ad-operations-unlock-greater-precision-reach-efficiency-and-results-across-linear-tv-streaming-and-digital) [![](https://blog.viamediatv.com/hubfs/ViamediaHits100.jpg)](https://blog.viamediatv.com/but-wait-theres-more-viamedia-hits-100-video-service-providers-setting-an-industry-record) Mar 3, 2025 ## But Wait There’s More! Viamedia Hits 100 Video Service Providers Setting an Industry Record [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) [*Viamedia has Signed 31 New Video Service Providers within Last 12 Months*](https://blog.viamediatv.com/but-wait-theres-more-viamedia-hits-100-video-service-providers-setting-an-industry-record) [![](https://blog.viamediatv.com/hubfs/new-partners-header--1.14.png)](https://blog.viamediatv.com/viamedia-signs-six-new-ad-sales-deals-increasing-its-network-to-93-providers-and-supporting-local-advertisers-in-74-key-markets) Jan 14, 2025 ## Viamedia Signs Six New Ad Sales Deals, Increasing Its Network to 93 Providers and Supporting Local Advertisers in 74 Key Markets [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) > > > [*Viamedia to Manage Advertising Sales for Nex-Tech, North Central Telephone Cooperative (NCTC), TruVista, Tri-County Telephone Association (TCT), Paragould Municipal Utilities and Bristol Tennessee Essential Services (BTES)* **Lexington, KY – January 14, 2025** – [Viamedia](http://www.viamediatv.com/), the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for six new service providers, expanding its total reach to 93 service providers across 74 designated market areas (DMAs) in 28 states.](https://blog.viamediatv.com/viamedia-signs-six-new-ad-sales-deals-increasing-its-network-to-93-providers-and-supporting-local-advertisers-in-74-key-markets) > >  “These new agreements highlight Viamedia’s focus on empowering local businesses to take control of their advertising potential through innovative, adaptable solutions that address the complexities of today’s media landscape,” said David Solomon, CEO of Viamedia. “By leveraging our advanced solutions, we are empowering businesses to connect with their audiences more effectively, adapt to evolving consumer behaviors and optimize their advertising strategies to drive measurable growth and foster economic success within their communities.” > > Viamedia will manage advertising sales operations for [Nex-Tech](https://www.nex-tech.com/) and [Tri-County Telephone Association](https://tctelco.net/) (TCT) in Kansas, [North Central Telephone Cooperative](https://www.nctc.com/) (NCTC) and [Bristol Tennessee Essential Services](https://www.btes.net/) (BTES) in Tennessee, [TruVista](https://www.truvista.net/) in Georgia and [Paragould Municipal Utilities](https://www.paragould.com/) in Arkansas, with BTES also serving Virginia. Together, these agreements empower local businesses in these regions with cutting-edge advertising solutions, enabling them to expand their reach and achieve greater impact across diverse platforms. > > Viamedia offers comprehensive operational management of all aspects of the advertising sales business, including regional and national sales, with the companies it collaborates with. Viamedia’s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team focused on efficiently selling fractionalized market shares with multi-platform insertion capabilities. > > **About Viamedia** > > Viamedia is the nation’s largest independent champion for video service providers’ advertising needs. The company places over 1 million ads daily in more than 220 zones in 28 states across 74 markets nationwide, aggregating all types of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. Its mission in a fractured media market is to make advertising easy. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising. > >   > > Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software. For more information, please visit [https://viamediatv.com](https://viamediatv.com/). [Older entries »](https://blog.viamediatv.com/topic/press-release/page/2) ## Stay Updated: Get marketing insights, guide-books, tips and more. [![Subscribe >](https://no-cache.hubspot.com/cta/default/2206639/e1a509cf-c97f-4cf5-9605-0340f01dc82c.png)](https://cta-redirect.hubspot.com/cta/redirect/2206639/e1a509cf-c97f-4cf5-9605-0340f01dc82c) - Recent - Popular - Categories [Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency, and Results Across Linear TV, Streaming, and Digital](https://blog.viamediatv.com/viamedia-acquires-localfactor-to-transform-digital-ad-operations-unlock-greater-precision-reach-efficiency-and-results-across-linear-tv-streaming-and-digital) posted at Mar 24, 2025 ![](https://blog.viamediatv.com/hubfs/Viamedia_LFG-Companion-REV.3jpg.jpg) [Simplify Your Father’s Day Advertising — We’ve Got You](https://blog.viamediatv.com/simplify-your-fathers-day-advertising-weve-got-you) posted at Jun 10, 2025 ![](https://blog.viamediatv.com/hubfs/FathersDaySocial.jpg) [Viamedia Appoints Robert Benoit as Chief Financial Officer to Support Strategic Growth](https://blog.viamediatv.com/viamedia-appoints-robert-benoit-as-chief-financial-officer-to-support-strategic-growth) posted at Jun 17, 2025 ![](https://blog.viamediatv.com/hubfs/RobertBenoitBlogTitle.png) [Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation](https://blog.viamediatv.com/viamedia-unveils-restructured-executive-leadership-team-to-accelerate-the-next-stage-of-growth-and-innovation) posted at May 14, 2025 ![](https://blog.viamediatv.com/hubfs/Exec-Team-Announcement.png) [Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.](https://blog.viamediatv.com/marketers-the-ai-revolution-has-arrived.-dont-just-watch-leverage-it) posted at Jun 23, 2025 ![](https://blog.viamediatv.com/hubfs/Evan_NewInsights--AI-revolution-Has-Arrived.jpg) ### Lists by Topic - [Press Releases (65)](https://blog.viamediatv.com/topic/press-release) - [Marketing Insights (49)](https://blog.viamediatv.com/topic/marketing-insights) - [Digital Insights (25)](https://blog.viamediatv.com/topic/digital-insights) - [Advertising (22)](https://blog.viamediatv.com/topic/advertising) - [Blog (20)](https://blog.viamediatv.com/topic/blog) - [cable tv advertising (14)](https://blog.viamediatv.com/topic/cable-tv-advertising) - [Thought Leader Series (13)](https://blog.viamediatv.com/topic/thought-leader-series) - [Cable News (12)](https://blog.viamediatv.com/topic/cable-news) - [Cable TV Series (8)](https://blog.viamediatv.com/topic/cable-tv-series) - [OTT (6)](https://blog.viamediatv.com/topic/ott) - [COVID-19 (5)](https://blog.viamediatv.com/topic/covid-19) - 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