---
title: Viamedia Blog | marketing on a budget
description: marketing on a budget | Latest marketing trends and resources for marketers, local businesses and agencies.
---

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[![](https://blog.viamediatv.com/hubfs/email.jpg)](https://blog.viamediatv.com/how-email-marketing-can-produce-real-business-results)

 Feb 27, 2019

## How Permission-based Email Marketing Can Produce Real Business Results

[Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator)

[Email marketing is a powerful way to connect with your audience. Your emails can deliver valuable information, improve awareness of your products and services, and ultimately boost sales. However, effective email marketing is not as simple as you might think and requires a lot of time, effort and a sophisticated strategy.  Viamedia’s CrossResponse email marketing is unique in that it is ***permission-based email marketing to consumers outside of an organization's own database***. When done correctly, it is one of the most cost-effective ways to grow your email list, generate more leads and increase sales, all with substantially higher conversion rates than other marketing channels.](https://blog.viamediatv.com/how-email-marketing-can-produce-real-business-results)

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[Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency, and Results Across Linear TV, Streaming, and Digital](https://blog.viamediatv.com/viamedia-acquires-localfactor-to-transform-digital-ad-operations-unlock-greater-precision-reach-efficiency-and-results-across-linear-tv-streaming-and-digital)

posted at Mar 24, 2025

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[Simplify Your Father’s Day Advertising — We’ve Got You](https://blog.viamediatv.com/simplify-your-fathers-day-advertising-weve-got-you)

posted at Jun 10, 2025

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[Viamedia Appoints Robert Benoit as Chief Financial Officer to Support Strategic Growth](https://blog.viamediatv.com/viamedia-appoints-robert-benoit-as-chief-financial-officer-to-support-strategic-growth)

posted at Jun 17, 2025

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[Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation](https://blog.viamediatv.com/viamedia-unveils-restructured-executive-leadership-team-to-accelerate-the-next-stage-of-growth-and-innovation)

posted at May 14, 2025

![](https://blog.viamediatv.com/hubfs/Exec-Team-Announcement.png)

[Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.](https://blog.viamediatv.com/marketers-the-ai-revolution-has-arrived.-dont-just-watch-leverage-it)

posted at Jun 23, 2025

![](https://blog.viamediatv.com/hubfs/Evan_NewInsights--AI-revolution-Has-Arrived.jpg)

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