--- title: Viamedia Blog | Jenny Campbell, Marketing Coordinator description: With over 10 years B2B marketing experience, Jenny has had her hands in almost every facet of marketing -- from product strategy, to content marketing, to client promotions and market research. When she's not strategizing, Jenny enjoys the little things with her two small children and husband in Cincinnati, Oh. --- [![Viamedia](https://viamediatv.com/wp-content/uploads/2018/11/logo.svg)](https://viamediatv.com/) - [Solutions](https://viamediatv.com/) - [For Advertisers](https://viamediatv.com/advertiser-solutions/) - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - [About](https://viamediatv.com/about-us/) - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Select Page - Solutions - For Advertisers - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - About - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) ## Jenny Campbell, Marketing Coordinator ![Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/hs-fs/hubfs/jenny%20campbell%20headshot.jpg?width=35&name=jenny%20campbell%20headshot.jpg) With over 10 years B2B marketing experience, Jenny has had her hands in almost every facet of marketing -- from product strategy, to content marketing, to client promotions and market research. When she's not strategizing, Jenny enjoys the little things with her two small children and husband in Cincinnati, Oh. Find me on: [\[fa icon="linkedin-square"\]Linkedin](https://www.linkedin.com/in/jenny-campbell-b966039/) ## Recent Posts [![](https://blog.viamediatv.com/hubfs/shutterstock_565063075.jpg)](https://blog.viamediatv.com/3-advantages-to-hiring-an-expert-to-manage-your-sem) Oct 3, 2019 ## 3 Advantages of Outsourcing Your Search Marketing Efforts [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) [We all know it's important. SEM increases your visibility in google search results allowing you to reach an audience already interested in your product, information or service you have to offer. If you are a lone-marketer for your company or have a lean marketing team, should you do it yourself? Is it worth your time? What are the advantages to hiring an expert to manage your SEM? Let's take a look.](https://blog.viamediatv.com/3-advantages-to-hiring-an-expert-to-manage-your-sem) [![](https://blog.viamediatv.com/hubfs/shutterstock_297919265.jpg)](https://blog.viamediatv.com/viamedia-hardees-announce-10000-college-fund-contest) Sep 4, 2019 ## Viamedia, Hardee’s® Announce $10,000 College Fund Contest [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) [*Companies Partner to Award Qualifying Kentucky Student Grand Prize for Education Expenses* LEXINGTON, KY – September 4, 2019 – Viamedia, the leading cross-media local advertising company, announced today that it will once again partner with Hardee’s Restaurants LLC to award a qualifying Kentucky student $10,000 to go towards college tuition. Over the last 6 years, Viamedia and Hardee’s® have awarded $45,000 in scholarships to 5 Central Kentucky students. ](https://blog.viamediatv.com/viamedia-hardees-announce-10000-college-fund-contest) [![](https://blog.viamediatv.com/hubfs/shutterstock_1178383309.jpg)](https://blog.viamediatv.com/viamedia-and-kids-in-need-foundation-kinf-provide-school-supplies-for-classrooms-in-underprivileged-communities) Aug 28, 2019 ## Viamedia Partners with Kids in Need Foundation (KINF) to Provide School Supplies In Underprivileged Communities [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) [LEXINGTON, Ky -- Viamedia is excited to announce we have partnered with **The** **Kids in Need Foundation (KINF)** to **fund school supplies for the 2019-2020 school year for 17 classrooms in underprivileged communities** we serve across the US. The donations will **benefit more than 400 students across the US**, providing the tools they need to succeed in school and the hope for a better tomorrow.](https://blog.viamediatv.com/viamedia-and-kids-in-need-foundation-kinf-provide-school-supplies-for-classrooms-in-underprivileged-communities) [![](https://blog.viamediatv.com/hubfs/facebook%20ads-1.jpg)](https://blog.viamediatv.com/facebook-ads-vs.-boosted-posts) Aug 5, 2019 ## Why Facebook Ads are more Effective Than Boosted Posts [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) [It's evident that there is still confusion in the industry about the benefits of boosting a post vs. utilizing Facebook Ads. The bottom line is that by simply boosting posts, you're not leveraging the full power of Facebook’s advertising system. Boosted posts can be beneficial if all you are looking for is likes and comments but with access to so many more targeting options, placement and creative options with Facebook Ads, it's definitely worth it to give Ads a shot to see what kind of results you garner.](https://blog.viamediatv.com/facebook-ads-vs.-boosted-posts) [![](https://blog.viamediatv.com/hubfs/video%20marketing%20blog%202019%20header-1.jpg)](https://blog.viamediatv.com/4-reasons-to-use-video-marketing) Jun 27, 2019 ## 4 Reasons Your Business Should Use Video Marketing [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) [As a marketer, you should constantly be seeking out the latest and greatest ways to connect with your customers. Today we're going to talk about why video is one of the greatest ways to engage and acquire customers.   Video viewership has skyrocketed in the past few years and marketers have jumped on board this "megatrend". **Video is one of the most engaging mediums to capture** **consumers divided attention** and provide a high marketing ROI. In this article, I'll dive into a few impressive video marketing stats and why video needs to be a high priority in your marketing strategy.](https://blog.viamediatv.com/4-reasons-to-use-video-marketing) [Older entries »](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator/page/2) ## Stay Updated: Get marketing insights, guide-books, tips and more. 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