It's evident that there is still confusion in the industry about the benefits of boosting a post vs. utilizing Facebook Ads. The bottom line is that by simply boosting posts, you're not leveraging the full power of Facebook’s advertising system. Boosted posts can be beneficial if all you are looking for is likes and comments but with access to so many more targeting options, placement and creative options with Facebook Ads, it's definitely worth it to give Ads a shot to see what kind of results you garner.
As a marketer, you should constantly be seeking out the latest and greatest ways to connect with your customers. Today we're going to talk about why video is one of the greatest ways to engage and acquire customers.
Video viewership has skyrocketed in the past few years and marketers have jumped on board this "megatrend". Video is one of the most engaging mediums to capture consumers divided attention and provide a high marketing ROI. In this article, I'll dive into a few impressive video marketing stats and why video needs to be a high priority in your marketing strategy.
If your political advertising campaign is not integrating TV, computer and mobile screens, you're at a disadvantage.
No matter the size of your business, customer loyalty is incredibly important. The numbers don't lie. Repeat customers spend up to 67 percent more than new customers and it's up to ten times more expensive to try to attract new customers than it is to keep your current ones. Here are three ways your business can build a loyal customer base.