Jun 22, 2020

Viamedia Names Jim Loughran Senior Vice President of Digital

Published on businesswire.com June 22, 2020

Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development

NEW YORK--()--Viamedia, the television industry’s largest independent local ad management company, today named Jim Loughran senior vice president of digital, effective immediately. Loughran will oversee, develop and grow the future of the company’s digital sales and operations. He recently served as senior vice president, national addressable, OTT and digital sales for Ampersand (formerly NCC Media), where he grew ad revenue from approximately $10 million to more than $100 million.

Viamedia is proud to announce our new Vice President of Digital, Jim Loughran. Jim's leadership and insight will be invaluable as we continue to grow the future of our digital sales and operations.

Tweet this

“Jim has demonstrated the ability to execute and drive digital sales,” said Viamedia President and CEO, Mark Lieberman. “As a leading local cross media advertising company, Viamedia is always seeking to bring the best leaders to create value for our advertisers. Jim is the right person to help make that happen, especially as our advertising business customers are looking for guidance as the economy reopens in a post-pandemic world."

Loughran will work alongside the cross-media sales teams to execute on objectives, oversee and coordinate product development and manage relationships with key strategic partners. He will be based in Viamedia’s New York City headquarters, and will report to Viamedia Chief Revenue Officer David Solomon.

Loughran brings to Viamedia more than 20 years’ experience leading digital, advanced television, OTT, mobile and linear advertising sales. Prior to Ampersand Loughran was vice president of sales for CBS Interactive, overseeing a $120 million sales effort on behalf of a portfolio of websites including CNET, CBS News, ZDNet, TechRepublic and Moneywatch.

About Viamedia

Headquartered in New York City with operational headquarters in Lexington, Kentucky, Viamedia provides a comprehensive audience and impression-based local video cross media advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 76 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including Viamedia's proprietary QTTTM as well as OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia's success is built on its proprietary software, people and processes. In June 2020, Viamedia launched #ChangeStartsRightHere, a grassroots campaign to foster positive conversations to help end racism. As part of the initiative, Viamedia has invited local business, minority leaders and law enforcement to submit spots about how they are working together to create positive change and a more inclusive future, which Viamedia will run free of charge across its nationwide footprint. For more information, please visit https://viamediatv.com and http://www.changestartsrighthere.com/.

Contacts

Chris Huppertz
Bob Gold & Associates
310-320-2010
viamedia@bobgoldpr.com

Aug 5, 2019

Why Facebook Ads are more Effective Than Boosted Posts

It's evident that there is still confusion in the industry about the benefits of boosting a post vs. utilizing Facebook Ads. The bottom line is that by simply boosting posts, you're not leveraging the full power of Facebook’s advertising system. Boosted posts can be beneficial if all you are looking for is likes and comments but with access to so many more targeting options, placement and creative options with Facebook Ads, it's definitely worth it to give Ads a shot to see what kind of results you garner.

Apr 11, 2019

The Mobile-Obsessed Consumer: Why Mobile Is Key To a Successful 2019 Marketing Strategy

If someone had asked you 20 years ago what your most valued appliance was, I highly doubt you would have said “mobile phone”. In fact, had you been told that you would be completely dependent on something that at most is 18 square inches and weighs less than a half a pound, you would have laughed.

Yet here we are, its 2019 and according to the Pew Research Center, 95% of Americans own a cellphone of some kind, and 77% own a smartphone.

Mar 28, 2019

Viamedia’s Webinar Reveals Top Trends in Streaming TV (OTT) Today

Leading panel of experts discuss lucrative opportunity for advertising industry

Mar 14, 2019

Viamedia Announces Free Webinar Featuring Experts on 2019 OTT Insights

Expert panelists weigh in on OTT Landscape

New York, NY -- Thursday, March 14, 2019 -- Viamedia will hold a webinar on March 27, 2019 from 3-4 pm EDT to discuss the latest insights into Streaming TV (OTT) and how marketers are best leveraging the platform. Tom Walsh, Viamedia’s Sr. VP of Advanced Advertising Strategy will be leading the call and will be joined by expert panelists: Brian Schwartz, IAB; Greg Bel, FreeWheel, A Comcast Company; Michael Richter, Newsy, an E.W. Scripps Company; and Hannah Brown, fuboTV.

Stay Updated:

Get marketing insights, guide-books, tips and more.

Subscribe >