It's evident that there is still confusion in the industry about the benefits of boosting a post vs. utilizing Facebook Ads. The bottom line is that by simply boosting posts, you're not leveraging the full power of Facebook’s advertising system. Boosted posts can be beneficial if all you are looking for is likes and comments but with access to so many more targeting options, placement and creative options with Facebook Ads, it's definitely worth it to give Ads a shot to see what kind of results you garner.
If someone had asked you 20 years ago what your most valued appliance was, I highly doubt you would have said “mobile phone”. In fact, had you been told that you would be completely dependent on something that at most is 18 square inches and weighs less than a half a pound, you would have laughed.
Expert panelists weigh in on OTT Landscape
New York, NY -- Thursday, March 14, 2019 -- Viamedia will hold a webinar on March 27, 2019 from 3-4 pm EDT to discuss the latest insights into Streaming TV (OTT) and how marketers are best leveraging the platform. Tom Walsh, Viamedia’s Sr. VP of Advanced Advertising Strategy will be leading the call and will be joined by expert panelists: Brian Schwartz, IAB; Greg Bel, FreeWheel, A Comcast Company; Michael Richter, Newsy, an E.W. Scripps Company; and Hannah Brown, fuboTV.