Nielsen Scarborough and Rhiza services in 75 Markets
Feb 27, 2019
Viamedia Renews Agreement for Local Nielsen TV Ratings and Advanced Measurement Solutions
Feb 27, 2019
How Permission-based Email Marketing Can Produce Real Business Results
Feb 14, 2019
eMarketer: Consumers are Open to Ads on Streaming OTT Video Platforms
A few days ago eMarketer reported that Netflix's 2019 price hike caused 27% of Netflix subscribers to threaten cancellation and more than 50% to claim they are open to an ad-supported option at a lower cost. Previously Netflix was able to increase prices without subscriber outrage, but that was BEFORE so many cheaper, ad-supported competitors were available.
Feb 4, 2019
Understanding OTT (Over-The Top) Advertising
Jan 15, 2019