Oct 18, 2024

Political Dollars: Told Ya So….

David Solomon

Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day.

Aug 20, 2024

The FAST Opportunity: How to Keep Pace

David Solomon

Increasingly, consumers are gravitating to Free, Ad-Supported Streaming Television [FAST] channels.  They present a win-win for consumers, content owners and marketers alike.
Jun 3, 2024

Chewing on Cookies: Part 3

David Solomon

You might say that, in recent weeks, we’ve been digging into the Cookie Jar… so you don’t have to.
May 30, 2024

Viamedia on Political Advertising: “The Calm Before the Storm”

Viamedia Marketing Insights Team

Advertising, subject as it is to economic trends and swings and consumer attitudes, can often be uncertain and unpredictable.
May 3, 2024

Chewing on Cookies: Part 2

David Solomon

For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.

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