New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising
Written by Brad Adgate and published in Forbes May 6, 2020
The impact of COVID-19 has been widespread and will continue well into 2020 and beyond. As a result, the pandemic has had an effect on the federal, statewide and local elections that will continue up to Election Day. This will impact political ad dollars, campaign strategies, appearances and media coverage. A survey from Pew Research says two-thirds of Americans expect COVID-19 will disrupt this November’s general election.
Published in Multichannel News, April 6, 2020
Cord-cutting doesn’t have to shrink TV’s slice of the ad pie.
Published in AdAge, March 23, 2020
Ad industry executives have long predicted the demise of the TV upfronts and coronavirus could provide the ultimate catalyst
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