Oct 18, 2024

Political Dollars: Told Ya So….

Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day.

Aug 20, 2024

The FAST Opportunity: How to Keep Pace

Increasingly, consumers are gravitating to Free, Ad-Supported Streaming Television [FAST] channels.  They present a win-win for consumers, content owners and marketers alike.

Jun 3, 2024

Chewing on Cookies: Part 3

You might say that, in recent weeks, we’ve been digging into the Cookie Jar… so you don’t have to.

May 3, 2024

Chewing on Cookies: Part 2

For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.

Apr 3, 2024

Chewing on Cookies: Part 1

For our latest blog, we’re taking a bite into “cookies,” which have been much-discussed and even hotly debated – and not just in the culinary sense.

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