--- title: Viamedia Announces QTT™ Advanced Technology to Accelerate Spot Cable TV Advertising Sales Growth description: Viamedia is launching QTT™, a new technology designed to enable local cable TV to attract ad dollars now being spent in the programmatic digital marketplace. image: https://blog.viamediatv.com/hubfs/linked%20in%20QTT%20announcment-8.png --- [![Viamedia](https://viamediatv.com/wp-content/uploads/2018/11/logo.svg)](https://viamediatv.com/) - [Solutions](https://viamediatv.com/) - [For Advertisers](https://viamediatv.com/advertiser-solutions/) - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - [About](https://viamediatv.com/about-us/) - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Select Page - Solutions - For Advertisers - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - About - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Jul 29, 2019 # Viamedia Announces QTT™ Advanced Technology to Accelerate Spot Cable TV Advertising Sales Growth [Becky Jones, Chief Marketing & People Officer](https://blog.viamediatv.com/author/becky-jones-chief-marketing-people-officer) - [Tweet](https://twitter.com/share) ***The Company's Proprietary Patent Pending Technology Bridges Digital Demand and Linear TV Advertising Inventory*** ***![linked in QTT announcment-8](https://blog.viamediatv.com/hs-fs/hubfs/linked%20in%20QTT%20announcment-8.png?width=737&name=linked%20in%20QTT%20announcment-8.png)*** **NEW YORK, July 29, 2019 /PRNewswire/** -- [Viamedia](https://c212.net/c/link/?t=0&l=en&o=2536487-1&h=2119861430&u=https%3A%2F%2Fviamediatv.com%2F&a=Viamedia), the leading cross-media local advertising company, announced today the launch of QTT™, a patent pending technology developed by Viamedia to significantly grow cable TV ad dollars by tapping into the surging programmatic digital advertising marketplace. In market trials this summer with some of the industry's leading MVPD operators such as [WOW!](https://www.wowway.com/) and leading digital SSPs \[such as [Rubicon Project](https://rubiconproject.com/)\], QTT™ enables digital supply side platforms (SSP) and their demand side platform (DSP) partners to dynamically access linear cable TV inventory in real time while maintaining the brand safe environment enjoyed by cable TV.  QTT™'s breakthrough is converting a standard SCTE 35 cue tone into an IAB-compliant VAST ad request infused with rich content and audience metadata for segmentation and targeting.  QTT™ leverages the current workflow and infrastructure for both digital and TV ecosystems while not requiring any upgrade to cable set top boxes. Working through agency trading desks, advertisers are able to programmatically plan online and TV campaigns against the defined audience segments. Using a chosen DSP to real time bid with a SSP for the desired cable TV placements that best meet their campaign goals, QTT™ enables media buyers to insert linear TV ads using real time decisioning without the need for predefined schedules. "The local advertising industry is a $151 billion industry, with spot cable TV capturing approximately $6 billion, and local digital advertising representing $77 billion. QTT™ is a win-win, as digital ad players can now seamlessly access linear cable TV for the first time while cable TV operators significantly grow their TV ad revenues," says Viamedia President and CEO Mark Lieberman. "We truly feel QTT™ is a game changer for our partners and our industry." To schedule a demo of QTT™, contact us at [info@viamediatv.com](mailto:info@viamediatv.com). **About Viamedia** Headquartered in New York City, Viamedia provides a comprehensive audience and impression-based local video and digital advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 72 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia's success is built on its proprietary software, people and processes. For more information, please visit [www.viamediatv.com](https://c212.net/c/link/?t=0&l=en&o=2536487-1&h=2974575639&u=http%3A%2F%2Fwww.viamediatv.com%2F&a=www.viamediatv.com). Topics: [Press Releases](https://blog.viamediatv.com/topic/press-release) ![Becky Jones, Chief Marketing & People Officer](https://blog.viamediatv.com/hs-fs/hubfs/becky%20jones---headshot.jpg?width=100&height=100&name=becky%20jones---headshot.jpg) #### Written by [Becky Jones, Chief Marketing & People Officer](https://blog.viamediatv.com/author/becky-jones-chief-marketing-people-officer) Becky Jones, Chief Marketing & People Officer, is a respected 19 year cable TV advertising veteran. When she is not managing the PR, marketing and communications strategy of Viamedia, she's cheering on her two boys from the sidelines, watching her latest TV series obsession, or listening to the latest trendy audiobook. ## Stay Updated: Get marketing insights, guide-books, tips and more. 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