Aug 26, 2020

VIAMEDIA AWARDED PATENT FOR QTT™ PLATFORM, BRINGING DIGITAL AD DEMAND TO BRAND-SAFE PREMIUM LINEAR TV INVENTORY

Partners with Magnite and Adelphic
To Meet Growing Demand for Innovative Ad Solution

New York City – August 26, 2020 – Viamedia, the largest independent local ad management company, today announced it has received a patent (U.S. Patent No. 10,757,462) for its QTT™ platform, a cloud-based television advertising solution bridging the gap between linear TV and digital advertising.

QTT™ is a first-of-its-kind solution that requests and receives ads from programmatic digital ad exchanges to enable real-time linear cable television ad insertion utilizing existing cable TV infrastructure.

With its patented technology, Viamedia can significantly increase advertising revenue for MVPDs, national cable and broadcast networks as well as advertisers’ marketing options, by tapping into the surging programmatic digital video advertising marketplace.

“QTT™ is a game changing technology that will reshape the video ad landscape as we know it today. Our new patent validates that no other platform delivers the same capabilities to the ad marketplace as QTT,” said John Piccone, President of QTT at Viamedia. “Our initial deployments have shown there is a growing appetite to improve the interoperability between online and linear TV advertising technologies and uncork the increasing digital demand for linear TV inventory.”

QTT™ has already gained the attention of digital players including Magnite, a leading digital supply-side platform (SSP), and Adelphic/Viant, a leading digital demand-side platform (DSP). Both companies have integrated QTT™ with their respective platforms.

“QTT™ and its ability to translate linear TV advertising avails to digital avails in real time is a huge development,” said Mike Chevallier, VP Sales North America at Magnite. “We are big believers in an omnichannel platform for demand side partners, and accessing linear TV advertising supply has traditionally been a challenge. QTT™ makes it simple to activate TV advertising through digital means and opens up more opportunities for DSPs and advertisers.”

“The promise of omnichannel media buying is here,” said Robby Barnett, Senior Director Media Strategy at Adelphic. “Our partnership with QTT™ means we’re now offering our clients expanded access to Linear TV, furthering our commitment to providing marketers with access to inventory across all programmatic channels at scale.”

“QTT™ is a win-win for everyone in the advertising industry,” said Randy Lykes, Chief Technology Officer at Viamedia and lead inventor. “QTT™ development was a team effort and I am pleased that we have been granted our first patent covering this groundbreaking technology.”

In May 2020, Viamedia deployed QTT™ in more than 650,000 households in 25 TV markets on behalf of 13 partner MVPDs, all within just five days. Viamedia is continuing its QTT™ rollout across its remaining footprint, as well as with non-Viamedia MVPDs, cable networks and broadcast networks throughout this year.

About Viamedia

Headquartered in New York City with operational headquarters in Lexington, Kentucky, Viamedia provides a comprehensive audience and impression-based local video cross media advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 76 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including Viamedia's proprietary QTTTM as well as OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia's success is built on its proprietary software, people and processes. In June 2020, Viamedia launched #ChangeStartsRightHere, a grassroots campaign to foster positive conversations to help end racism. As part of the initiative, Viamedia has invited local business, minority leaders and law enforcement to submit spots about how they are working together to create positive change and a more inclusive future, which Viamedia will run free of charge across its nationwide footprint. For more information, please visit https://viamediatv.com and http://www.changestartsrighthere.com/.

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.

About Adelphic

Adelphic® is a leading subscription-based, cross-channel, demand-side platform. Adelphic® provides an enterprise-ready, self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices, formats and channels. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people instead of cookies. Adelphic® is owned by Viant.

 

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For more information, contact:

Chris Huppertz

Bob Gold & Associates

310-320-2010

viamedia@bobgoldpr.com

 
Jul 7, 2020

Viamedia Expands Advertising Partnership with MetroNet

Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY

NEW YORK—July 7, 2020Viamedia, the television industry’s largest independent local ad management company, today announced it has renewed and expanded its advertising sales representation with MetroNet, a cutting-edge fiber-optic communication services provider. Viamedia will continue managing five key MetroNet markets – Terre Haute, IN; Louisville, KY; Lafayette, IN; Ft. Wayne, IN; Indianapolis, IN – while adding representation in Lexington, KY.

"MetroNet’s customer-first approach and commitment to delivering superior services have been the cornerstone of its success. Importantly, we share these same values,” said David Solomon, Chief Revenue Officer, Viamedia. “Expanding our partnership reinforces the commitment our two organizations have to providing greater value and new opportunities to the communities MetroNet serves.”

MetroNet is a leading provider of fiber-optic telecommunication services, including high-speed Fiber Internet, full-featured Fiber Phone, Fiber IPTV with a wide variety of programming and products. Since its start in 2005, MetroNet has expanded into nearly 80 communities throughout Florida, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, and Ohio.

MetroNet is currently in the final stages of building out its 100% fiber optic network across Lexington, KY, which is expected to be complete by the end of 2020. Once completed, Lexington will become the largest ‘gigabit city’ in the country with more than 4.4 million feet of fiber-optic cable.

“Viamedia truly understands the needs and challenges of local business and advertisers. Their profound insight into markets nationwide makes them the ideal partner,” said Darrick Zucco, Vice President of Product Management, MetroNet. “We strive to provide the most advanced solutions to our customers, and Viamedia delivers on this promise. Together, we will continue to provide the critical tools local businesses need to effectively reach their target audiences.”

The expanded partnership continues to strengthen Viamedia’s growing national footprint. The company currently manages sales and operations for more than 60 cable companies across 76 designated market areas (DMAs) in 34 states, bringing invaluable opportunities for advertisers to reach local audiences in markets across the country.

About Viamedia

Headquartered in New York City with operational headquarters in Lexington, Kentucky, Viamedia provides a comprehensive audience and impression-based local video cross media advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 76 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including Viamedia's proprietary QTTTM as well as OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia's success is built on its proprietary software, people and processes. In June 2020, Viamedia launched #ChangeStartsRightHere, a grassroots campaign to foster positive conversations to help end racism. As part of the initiative, Viamedia has invited local business, minority leaders and law enforcement to submit spots about how they are working together to create positive change and a more inclusive future, which Viamedia will run free of charge across its nationwide footprint. For more information, please visit https://viamediatv.com and http://www.changestartsrighthere.com/.

About MetroNet

MetroNet Holdings is the parent company of MetroNet, a 100% fiber optic company headquartered in Evansville, Indiana. The, customer-focused company provides cutting-edge fiber optic communication services including high-speed Fiber Internet, full-featured Fiber Phone, and Fiber IPTV with a wide variety of programming. MetroNet started in 2005 with one fiber optic network in Greencastle, Indiana, and have since grown to serving and constructing networks in nearly 80 communities across Indiana, Illinois, Iowa, Kentucky, Minnesota, Ohio and Florida. MetroNet is committed to bringing state-of-the-art telecommunication services to communities — services that are comparable or superior to those offered in large metropolitan areas. MetroNet has been named in the top 50 small and medium companies on Glassdoor and has been honored with a Glassdoor Employees’ Choice Award recognizing MetroNet among the Best Places to Work in 2020. For more information, visit www.MetroNetinc.com.

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Contacts

Chris Huppertz
Bob Gold & Associates
310-320-2010
viamedia@bobgoldpr.com

Jun 22, 2020

Viamedia Names Jim Loughran Senior Vice President of Digital

Published on businesswire.com June 22, 2020

Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development

NEW YORK--()--Viamedia, the television industry’s largest independent local ad management company, today named Jim Loughran senior vice president of digital, effective immediately. Loughran will oversee, develop and grow the future of the company’s digital sales and operations. He recently served as senior vice president, national addressable, OTT and digital sales for Ampersand (formerly NCC Media), where he grew ad revenue from approximately $10 million to more than $100 million.

Viamedia is proud to announce our new Vice President of Digital, Jim Loughran. Jim's leadership and insight will be invaluable as we continue to grow the future of our digital sales and operations.

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“Jim has demonstrated the ability to execute and drive digital sales,” said Viamedia President and CEO, Mark Lieberman. “As a leading local cross media advertising company, Viamedia is always seeking to bring the best leaders to create value for our advertisers. Jim is the right person to help make that happen, especially as our advertising business customers are looking for guidance as the economy reopens in a post-pandemic world."

Loughran will work alongside the cross-media sales teams to execute on objectives, oversee and coordinate product development and manage relationships with key strategic partners. He will be based in Viamedia’s New York City headquarters, and will report to Viamedia Chief Revenue Officer David Solomon.

Loughran brings to Viamedia more than 20 years’ experience leading digital, advanced television, OTT, mobile and linear advertising sales. Prior to Ampersand Loughran was vice president of sales for CBS Interactive, overseeing a $120 million sales effort on behalf of a portfolio of websites including CNET, CBS News, ZDNet, TechRepublic and Moneywatch.

About Viamedia

Headquartered in New York City with operational headquarters in Lexington, Kentucky, Viamedia provides a comprehensive audience and impression-based local video cross media advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 76 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including Viamedia's proprietary QTTTM as well as OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia's success is built on its proprietary software, people and processes. In June 2020, Viamedia launched #ChangeStartsRightHere, a grassroots campaign to foster positive conversations to help end racism. As part of the initiative, Viamedia has invited local business, minority leaders and law enforcement to submit spots about how they are working together to create positive change and a more inclusive future, which Viamedia will run free of charge across its nationwide footprint. For more information, please visit https://viamediatv.com and http://www.changestartsrighthere.com/.

Contacts

Chris Huppertz
Bob Gold & Associates
310-320-2010
viamedia@bobgoldpr.com

Jun 17, 2020

83% of Local Businesses Have Revamped Their Marketing Strategy in Light of Pandemic, Viamedia Study Finds

New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising

Jun 8, 2020

Viamedia Responds to the Moment and Launches #ChangeStartsRightHere Grassroots Campaign

New Initiative Offers Free TV Spots for Business Owners, Minority Leaders and Police Officers to Show How Local Communities Can Work Together to End Racism

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