Apr 18, 2019

Millennials: Connecting with a Connected Generation

If you’re a marketer, trying to keep your finger on the pulse of millennials, it can seem impossible. So, lets take a look at this generation and see if we can help simplify the main trends to reach them effectively.

Apr 11, 2019

The Mobile-Obsessed Consumer: Why Mobile Is Key To a Successful 2019 Marketing Strategy

If someone had asked you 20 years ago what your most valued appliance was, I highly doubt you would have said “mobile phone”. In fact, had you been told that you would be completely dependent on something that at most is 18 square inches and weighs less than a half a pound, you would have laughed.

Yet here we are, its 2019 and according to the Pew Research Center, 95% of Americans own a cellphone of some kind, and 77% own a smartphone.

Mar 28, 2019

Viamedia’s Webinar Reveals Top Trends in Streaming TV (OTT) Today

Leading panel of experts discuss lucrative opportunity for advertising industry

Mar 14, 2019

Viamedia Announces Free Webinar Featuring Experts on 2019 OTT Insights

Expert panelists weigh in on OTT Landscape

New York, NY -- Thursday, March 14, 2019 -- Viamedia will hold a webinar on March 27, 2019 from 3-4 pm EDT to discuss the latest insights into Streaming TV (OTT) and how marketers are best leveraging the platform. Tom Walsh, Viamedia’s Sr. VP of Advanced Advertising Strategy will be leading the call and will be joined by expert panelists: Brian Schwartz, IAB; Greg Bel, FreeWheel, A Comcast Company; Michael Richter, Newsy, an E.W. Scripps Company; and Hannah Brown, fuboTV.

Mar 13, 2019

New Device Matching Technologies Take Geo-Based Advertising To The Next Level

I love to travel. I love visiting new cities, staying in different hotels, people watching at the airport. I especially love watching local ads on television in whatever new city I am visiting. Knowing that every city has their own version of a local car dealership with their kitschy jingle never ceases to amuse me (don’t lie, you love them too). While they are entertaining, they are in no way relevant to my life. I’m not going to buy a car there, nor am I going to hire someone to replace my windows and siding in a different city from where I live.

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