Viamedia to Manage Advertising Sales for Summit Broadband, D & P Communications and Blue Valley Technologies, Expanding Footprint Across Florida, Michigan and Kansas

Lexington, KY – December 4, 2024 – Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced new agreements with Summit Broadband, D & P Communications and Blue Valley Technologies, expanding its reach to 83 service providers across 72 designated market areas (DMAs) in 27 states. Viamedia will manage advertising sales for these three providers, driving operational efficiency and enabling precise, multi-platform advertising strategies.

“These agreements create a powerful opportunity to help local businesses across Florida, Michigan and Kansas grow and thrive,” said David Solomon, Viamedia CEO. “With the expansive infrastructure and strong community connections of these service providers, we can deliver advertising strategies that are both innovative and adaptable to each market’s unique needs. Together, we enable businesses to engage with their audiences more effectively and drive real economic impact.”

Viamedia will leverage Summit Broadband’s extensive fiber-optic infrastructure in Florida, D & P Communications’ established presence in Michigan and Blue Valley Technologies’ reach in Kansas to deliver precision-targeted advertising across linear TV and digital platforms. Viamedia continues to expand its reach, delivering seamless advertising solutions with unmatched transparency, performance insights and audience engagement.

Viamedia offers comprehensive operational management of all aspects of the advertising sales business, including regional and national sales, with the companies it collaborates with. Viamedia’s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team focused on efficiently selling fractionalized market shares with multi-platform insertion capabilities.

About Viamedia

Viamedia is the nation’s largest independent champion for video service providers’ advertising needs. The company places over 1 million ads daily in more than 130 zones in 27 states across 72 markets nationwide, aggregating all types of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. Its mission in a fractured media market is to make advertising easy. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.

Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software. For more information, please visit https://viamediatv.com.

 

Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day.