Jun 6, 2019

3 Ways To Heat Up Your Sales This Summer

Summer doesn’t mean you have to take a break from advertising.

May 29, 2019

4 Last Minute Father's Day Marketing Campaign Ideas

Father’s Day is right around the corner, and while spending isn’t quite to the Mother’s Day level, people are starting to invest more and more in honoring dear ol’ Dad.

May 22, 2019

Political Case Study: Local Candidate Beats the Odds With Innovative Ad Strategy

Reaching voter's today is getting more and more confusing. U.S. Adults are spending as much as 12 hours a day in front of TVs and computers – and that’s just while at home!

If your political advertising campaign is not integrating TV, computer and mobile screens, you're at a disadvantage. 

May 9, 2019

How To Reach Voters at Every Stage of the Campaign Journey

What if I told you that promoting political parties, candidates, and issues are really no different than how a brand markets and promotes themselves? I know that something like this can sound insensitive when discussing something as meaningful as determining who deserves your vote, but hear me out. What is a vote anyway? Merriam Webster defines a vote as “a usually formal expression of opinion or will in response to a proposed decision”. While not necessarily as consequential as selecting someone to be President, isn’t shopping for and buying a new car also a decision that requires thought, research, diligence and consideration?

May 6, 2019

Viamedia Names Tom Walsh Chief Digital Officer

Walsh Will Lead Company’s Digital Strategy and Digital Sales Outside of Company’s TV Markets

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