Bringing Over 25 Years of Industry Experience, Former Prime Media VP Joins Viamedia to Strengthen MVPD Partnerships and Drive Strategic Growth
Lexington, KY – October 2, 2024 – Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced the appointment of Walter Baker as Director of Business Development & Affiliate Relations. Bringing over 25 years of experience in business development, Baker joins Viamedia from Prime Media Productions, where he served as Vice President of Business Services. In this new role, Baker will report directly to Madeline Kissel, Viamedia’s Vice President of Business Development & Affiliate Relations, as he focuses on enhancing relationships with Multichannel Video Programming Distributors (MVPDs) and contributing to the company’s strategic expansion.
“Walter Baker is an incredible asset to our growing business development team and is set to make a transformative impact,” said David Solomon, CEO of Viamedia. “Bringing over two decades of industry experience and a genuine passion for building strong, lasting partnerships, he possesses the exceptional ability to nurture business relationships and offers deep insights into the advertising sector—exactly what we need as we continue to innovate and expand. With his proven track record of driving strategic growth, I’m confident he will be pivotal in advancing our mission and delivering even greater value to our partners and clients.”
Starting at Prime Media in 2002, Baker charted a remarkable path from videographer to producer, then to production manager, eventually becoming VP of Business Services. In this leadership role, he was instrumental in expanding Prime Media’s business, forging key partnerships that grew the company’s operations from a single state to over 30 states and territories nationwide.
“Joining Viamedia presents an incredible opportunity to contribute to a company that has long been at the forefront of the advertising industry,” said Walter Baker. “With its innovative technology transforming how advertisers engage with their audiences, Viamedia continues to set new standards in the field. I look forward to applying my experience to strengthen MVPD partnerships and drive meaningful growth for both our affiliates and clients.”
A Michigan native, Baker attended Western Michigan University and is a proud veteran of the U.S. Coast Guard, where he served as a Marine Science Technician. His diverse background includes owning and operating Baker Entertainment for 20 years and holding key business development roles at S & D Environmental and Remac USA. Baker’s extensive experience and proven track record in business development equip him with the expertise to drive growth and innovation at Viamedia.
About Viamedia
Viamedia is the nation’s largest independent champion for video service providers’ advertising needs. The company places over 1 million ads daily in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all types of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.
Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software. For more information, please visit https://viamediatv.com.
For more information, contact:
Andrew Laszacs
Bob Gold & Associates
310-320-2010
