Jun 27, 2019

4 Reasons Your Business Should Use Video Marketing

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As a marketer, you should constantly be seeking out the latest and greatest ways to connect with your customers. Today we're going to talk about why video is one of the greatest ways to engage and acquire customers.  

Video viewership has skyrocketed in the past few years and marketers have jumped on board this "megatrend". Video is one of the most engaging mediums to capture consumers divided attention and provide a high marketing ROI. In this article, I'll dive into a few impressive video marketing stats and why video needs to be a high priority in your marketing strategy.

Video Stats Run Down

- There are +1 billion mobile video plays on YouTube, 8+ billion video views on Facebook, and 3 billion Snapchats created every day.

- Facebook videos get 135% more organic reach than photos.

- Time spent watching videos on Instagram is up by a full 80%, year over year

- Video drives a 157% increase in organic traffic from SERPs. 

- The average user spends 88% more time on a website with video.

- Marketers who use video grow revenue 49% faster than non-video users.

 #1 - Video Converts

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Research shows that viewers of videos are 64-85% more likely to buy a product after seeing a video. Additionally, 70% of marketers say they've seen higher conversion rates versus any other form of marketing for video and 90% of customers say that product videos help them make buying decisions.

Video marketing can increase click-through rates, increase digital presence, aid with SEO, and reach a wider net of audience due to sharing.


#2 - Video Builds Brand Recall

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Video captivates the viewer. It's been proven that sight, sound, motion and emotion of videos stick with a consumer longer than text. Viewers are 95% more likely to remember a call to action after watching a video, compared to 10% when reading it in text format (Forbes, 2017).

With the busy, impatient lifestyle adults are accustomed to these days, they might not have time to read long, detailed product descriptions or testimonials. A video allows them to easily digest a topic or product quickly and more easily absorb the information.

With video you can tell your story, share customer success or explain how your product benefits your target audience.

#3 - Video Drives Leads 

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It's no secret that brands are getting results from using video. A study from the Aberdeen group found that video marketers get 66% more qualified leads per year. 

According to Animoto's 2018 State of Social Video survey, 93% of marketers say they’ve landed a new customer thanks to a video on social media and 88% of marketers are satisfied with the return on investment (ROI) of their video marketing efforts on social media.

Why is video so successful in converting customers? Trust and Education. A well done commercial or online video ad can convey the character and personality of a brand in as little as 2-3 minutes. Plus, we know that recall is boosted by the visual elements and storytelling in a video. More product knowledge + increased brand trust is a good combination.   

#4 - Video Is Social

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Videos turn viewers into advocates. Studies show 92% of mobile video consumers share videos with others and social video generates 12 times the shares than text and images combined, according to Small Business Trends. If your audience enjoys your video, 83% of consumers say they would consider sharing it with their friends, according to HubSpot. People can't get enough of video on social. Take advantage of this "megatrend" and you can significantly expand your reach on social media. 

These impressive video stats leave you no reason to wonder about the benefits of video marketing. There are a lot of perks to making video marketing part of your strategy. The difficult part is deciding which channels are the most cost effective and will deliver your business's marketing goals. 

Confused on what to do next? If you need help developing a video marketing strategy, Viamedia's local, cross-media advertising strategists and video production teams will take the time to learn about your business and develop custom strategies for you. Contact us today to take the next step.

Topics: Marketing Insights, video marketing

Jenny Campbell, Marketing Coordinator

Written by Jenny Campbell, Marketing Coordinator

With over 10 years B2B marketing experience, Jenny has had her hands in almost every facet of marketing -- from product strategy, to content marketing, to client promotions and market research. When she's not strategizing, Jenny enjoys the little things with her two small children and husband in Cincinnati, Oh.

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