If your political advertising campaign is not integrating TV, computer and mobile screens, you're at a disadvantage.
What if I told you that promoting political parties, candidates, and issues are really no different than how a brand markets and promotes themselves? I know that something like this can sound insensitive when discussing something as meaningful as determining who deserves your vote, but hear me out. What is a vote anyway? Merriam Webster defines a vote as “a usually formal expression of opinion or will in response to a proposed decision”. While not necessarily as consequential as selecting someone to be President, isn’t shopping for and buying a new car also a decision that requires thought, research, diligence and consideration?
As we say farewell to the old and ring in the new, we thought we’d devote our very first blog of 2016 to what promises to be a fascinating Presidential election year in which the American electorate will not only choose its 45th President, but also vote on the entire House of Representatives (with all 435 seats up for grabs) and one-third of all Senate seats.