If your political advertising campaign is not integrating TV, computer and mobile screens, you're at a disadvantage.
What if I told you that promoting political parties, candidates, and issues are really no different than how a brand markets and promotes themselves? I know that something like this can sound insensitive when discussing something as meaningful as determining who deserves your vote, but hear me out. What is a vote anyway? Merriam Webster defines a vote as “a usually formal expression of opinion or will in response to a proposed decision”. While not necessarily as consequential as selecting someone to be President, isn’t shopping for and buying a new car also a decision that requires thought, research, diligence and consideration?