A few days ago eMarketer reported that Netflix's 2019 price hike caused 27% of Netflix subscribers to threaten cancellation and more than 50% to claim they are open to an ad-supported option at a lower cost. Previously Netflix was able to increase prices without subscriber outrage, but that was BEFORE so many cheaper, ad-supported competitors were available.
From zombie apocalypse thrillers like The Walking Dead to the drama-filled reality TV shows like The Real Housewives of OC, from the latest news to the most live sports like the NFL, NBA and NHL, Americans love TV, and spend more time watching TV than with any other form of media—more than 36 hours per week! Align your brand with the hottest events in August on TV!
What does a network do with a wildly popular actor on the most successful series in the history of ad-supported cable TV? Well… you take what he really likes to do and then you “line-extend” him into his very own show. The actor is Norman Reedus, who has morphed into a cultural icon as the motorcycle-riding hunter/gatherer/protector Daryl Dixon in AMC’s mega-hit series, “The Walking Dead.”