Comscore will be the exclusive currency in 72 of 73 Viamedia markets
NEW YORK and LEXINGTON, Ky., March 26, 2018 -- Viamedia, the largest independent cable TV ad management company, announced today that Frank Connolly is joining the company as Chief Financial Officer (CFO), effective March 26, 2018.
New York City, October 11, 2017 – Viamedia, the largest independent cable TV ad management company, today named Tom Walsh as its new Senior Vice President of Advanced Advertising Strategy. In his new role, Walsh will oversee, develop and define the future of the company’s digital, addressable and cross-screen advertising initiatives.
New York City – July 24, 2017 – Viamedia, the largest independent cable TV ad management company, today launched placeLOCAL™ and SpotHop™ -- new tools, to be implemented by Viamedia sales representatives, leveraging the latest in Viamedia-developed advanced advertising technology.