Nielsen Scarborough and Rhiza services in 75 Markets
New York, NY — February 27, 2019 — Nielsen (NYSE: NLSN) and Viamedia, the leading cross-media local advertising company, announced today that they have reached a multi-year renewal agreement for Nielsen TV ratings LPM service for the greater Philadelphia market, including Nielsen Scarborough national custom qualitative service as well as Nielsen Rhiza services in 75 LPM, Set Meter and Return Path Data markets.
“We have a long history with Nielsen, and we look toward the enhanced data sets Nielsen continually brings to the table,” said Mark Lieberman, President & CEO of Viamedia. “As a leader in cross-media advertising, we’re always evolving, and it’s imperative that we have the most sophisticated capabilities to meet the ever-evolving needs of our clients. Nielsen’s latest enhancements and technologies, including Rhiza, will enable us to deliver effective cross-media strategies to our advertisers that result in increased monetization opportunities across the country.”
The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that enables Viamedia to offer clients granular insights about its customers, media consumption, and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.
Nielsen, through its proprietary local panels and big data, provides the industry with unbiased, complete coverage of the local marketplace, and the best persons-level data available.
“Viamedia is a leader in connecting cross media audiences with local advertisers,” says Jeff Wender, Managing Director, Nielsen Local. “We are pleased to empower Viamedia with accurate measurement by providing true-persons level ratings and the newest technological advancements through Nielsen Rhiza. We look forward to continuing to work alongside Viamedia to meet the needs of their advertisers and stakeholders.”
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Headquartered in New York City, Viamedia provides a comprehensive audience and impression-based local video and digital advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 72 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia’s success is built on its proprietary software, people and processes. For more information, please visit www.viamediatv.com.