Let’s be honest — dads can be tough to shop for. But that doesn’t stop people from trying. Every June, shoppers hit the stores (and their favorite websites) looking for that perfect “thanks for everything” gift. And here’s the kicker: Americans are expected to spend over $22.4 billion on Father’s Day this year (yep, billion with a B — source: National Retail Federation).
Whether it’s a round of golf, a new set of tools, or just a heartfelt card paired with a local gift, people are spending — and your business should be part of that conversation.
So, how do you make sure they find you?
Start by showing up where they’re already looking.
📺 More than 8 in 10 U.S. households stream content on Connected TVs, according to eMarketer. That means while shoppers are watching their favorite shows or live sports, your ad could be right there — reminding them of the perfect gift or local deal they hadn’t thought of yet.
At Viamedia, we help local businesses do exactly that with:
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Streaming TV Ads (OTT & CTV) – Get your message on the big screen in real households.
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Display Ads – Stay top-of-mind while they browse online.
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Precision Targeting – Reach families most likely to be shopping for Dad.
Let’s Make This Father’s Day Count
You don’t need to overthink it — you just need a partner who understands how to connect you with your community.
At Viamedia, we make advertising simple.
Sources:
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National Retail Federation, 2025 Father’s Day Spending Forecast
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eMarketer, “US Connected TV Usage,” 2024
