According to thedrum.com, Facebook has decided to no longer allow 3rd party data targeting on their advertising platform. This strategic move is a response to data misuse via Cambridge Analytica. Third party providers like Experian and Axiom will no longer be utilized for targeting users on Facebook, marketers will need to use Facebook’s first party data. So, how does this impact advertisers and the industry?
Apr 2, 2018
How Will Facebook's New Data Policy Impact Advertising Campaigns?
Mar 26, 2018
Viamedia Names Frank Connolly Chief Financial Officer
NEW YORK and LEXINGTON, Ky., March 26, 2018 -- Viamedia, the largest independent cable TV ad management company, announced today that Frank Connolly is joining the company as Chief Financial Officer (CFO), effective March 26, 2018.
Dec 27, 2017
PyeongChang 2018 Winter Olympics
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OWN's The Haves and the Have Nots
Dec 12, 2017