Great college football games have always been a staple of ad-supported cable television, and make no mistake about it… ESPN is the “stapler.” Out of something like 40 College Bowl Games last season (2016-17), ESPN carried over three-quarters of them, delivering a solid Live average U.S. household rating of 2.6 (and a 5.8 share.)
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Oct 11, 2017
Viamedia Names Tom Walsh Senior Vice President, Advanced Advertising
New York City, October 11, 2017 – Viamedia, the largest independent cable TV ad management company, today named Tom Walsh as its new Senior Vice President of Advanced Advertising Strategy. In his new role, Walsh will oversee, develop and define the future of the company’s digital, addressable and cross-screen advertising initiatives.