Dec 5, 2017

Cable TV Scores with College Football Bowl Season

Great college football games have always been a staple of ad-supported cable television, and make no mistake about it… ESPN is the “stapler.” Out of something like 40 College Bowl Games last season (2016-17), ESPN carried over three-quarters of them, delivering a solid Live average U.S. household rating of 2.6 (and a 5.8 share.)

Nov 28, 2017

Viewers Can't Get Enough Holiday Programming on Hallmark, Lifetime & Freeform

“Home for the holidays” conjures many images, and when it comes to watching television during the month of December, that image is probably ad-supported cable television, which accrues over 80% of all gross impressions associated with holiday-themed TV programming.

Nov 21, 2017

The Sweet Success of Food Network's Cake Wars

Has our country gone a little dessert-crazy? I’m not referring to the gradual increase in our collective waist size, but rather the sheer number of current TV shows and specials devoted to a growing array of sweet delectables. According to the fascinating blog site, “Pastry Sampler,” there are dozens of such savory shows across several cable networks, including Food Network’s, “Cake Wars,” the subject of this blog, which is not to be confused by its predecessor show, “Cupcake Wars,” nor “Cake Masters” nor “Cake Boss.”

Nov 14, 2017

Thanksgiving Day Always Has A Feast of Your TV Favorites

Oct 11, 2017

Viamedia Names Tom Walsh Senior Vice President, Advanced Advertising

New York City, October 11, 2017 – Viamedia, the largest independent cable TV ad management company, today named Tom Walsh as its new Senior Vice President of Advanced Advertising Strategy.  In his new role, Walsh will oversee, develop and define the future of the company’s digital, addressable and cross-screen advertising initiatives.

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