As a marketer, you should constantly be seeking out the latest and greatest ways to connect with your customers. Today we're going to talk about why video is one of the greatest ways to engage and acquire customers.  

Video viewership has skyrocketed in the past few years and marketers have jumped on board this "megatrend". Video is one of the most engaging mediums to capture consumers divided attention and provide a high marketing ROI. In this article, I'll dive into a few impressive video marketing stats and why video needs to be a high priority in your marketing strategy.

Summer doesn’t mean you have to take a break from advertising.

Father’s Day is right around the corner, and while spending isn’t quite to the Mother’s Day level, people are starting to invest more and more in honoring dear ol’ Dad.

What if I told you that promoting political parties, candidates, and issues are really no different than how a brand markets and promotes themselves? I know that something like this can sound insensitive when discussing something as meaningful as determining who deserves your vote, but hear me out. What is a vote anyway? Merriam Webster defines a vote as “a usually formal expression of opinion or will in response to a proposed decision”. While not necessarily as consequential as selecting someone to be President, isn’t shopping for and buying a new car also a decision that requires thought, research, diligence and consideration?