We all know it's important. SEM increases your visibility in google search results allowing you to reach an audience already interested in your product, information or service you have to offer.

If you are a lone-marketer for your company or have a lean marketing team, should you do it yourself? Is it worth your time? What are the advantages to hiring an expert to manage your SEM? Let's take a look.

Companies Partner to Award Qualifying Kentucky Student Grand Prize for Education Expenses

LEXINGTON, KY – September 4, 2019 – Viamedia, the leading cross-media local advertising company, announced today that it will once again partner with Hardee’s Restaurants LLC to award a qualifying Kentucky student $10,000 to go towards college tuition. Over the last 6 years, Viamedia and Hardee’s® have awarded $45,000 in scholarships to 5 Central Kentucky students. 

LEXINGTON, Ky -- Viamedia is excited to announce we have partnered with The Kids in Need Foundation (KINF) to fund school supplies for the 2019-2020 school year for 17 classrooms in underprivileged communities we serve across the US. The donations will benefit more than 400 students across the US, providing the tools they need to succeed in school and the hope for a better tomorrow.

It's evident that there is still confusion in the industry about the benefits of boosting a post vs. utilizing Facebook Ads. The bottom line is that by simply boosting posts, you're not leveraging the full power of Facebook’s advertising system. Boosted posts can be beneficial if all you are looking for is likes and comments but with access to so many more targeting options, placement and creative options with Facebook Ads, it's definitely worth it to give Ads a shot to see what kind of results you garner.