QTT®, a video platform that bridges existing standard digital and TV advertising technologies andmakes linear TV advertising behave digitally, today announced the launch of QTT^® Marketplace. QTT Marketplace is an open-platform destination for advertisers and agencies accustomed to digital platforms to access directly a wealth of premium, curated local and national television inventory – and for television inventory owners to tap more directly into the rapidly growing digital ad pool.

The QTT Marketplace launch follows the completion of a family of QTT patents delivering seminal steps in the integration of the pan-device digital and linear television advertising ecosystems.

The QTT Marketplace is a new extension of QTT software developed to allow agencies and media buyers to see the linear ad packages – including rates, scheduling and number of spots -- made available by QTT licensees including MVPDs, broadcast television stations and broadcast and cable networks.  An ad campaign can then proceed seamlessly via any respective demand-side platform (DSP) and SSP through the VAST standards and Deal IDs to complete a brand-safe transaction that delivers the campaign’s message to premium audiences.

“A+E Networks has been on the forefront in building scalable demand-side partnerships,” said Ethan Heftman, SVP Advanced Advertising and Digital Sales at A+E Networks. “QTT and its Marketplace are a one-two punch that automates access to new demand while ensuring control over our pricing and inventory.”

“At FOX, we continue to find ways to better serve our clients and look for solutions to drive incremental yield while reducing the workflow efforts to leverage our advanced TV technologies,” said Dan Callahan, SVP Data Strategy and Sales Innovation for Fox. “Earlier this year, we partnered with Operative to move all linear sales to a single cloud system and, in turn, this allowed a seamless partnership with QTT to connect specific cable network linear avails to digital ad platforms.”

“More and more digital advertisers are looking to linear TV to increase their reach efficiently,” said Bill Rosolie, SVP Advertising Sales at ReelzChannel.  “We see QTT as a platform to unlock the value of target-rich audiences across our portfolio of independent networks.”

"In our environment where most ‘game-changing technology’ really isn't, the QTT Marketplace is," said Eric Fischer, Founder and CEO of buying agency HJA Strategic Marketing.  "Their ability to provide a solution for digital-first advertisers to seamlessly access unduplicated linear TV audiences at scale, and conversely provide linear TV networks access to thousands of digital advertisers, adds a whole new dimension to the TV buying ecosystem."

Leveraging the existing Video Advertising Standard Template (VAST) tag, the patented QTTapproach allows digital platforms to develop their own solutions to bring linear television inventory to complement their digital buys. As the first sell-side advertising platform (SSP) integrated with QTT, Magnite, the world's largest independent SSP, developed its own proprietary solution that complements QTT’s patented technology and exposes linear inventory programmatically to buyers based on existing TV measurement currencies.  Because digital attributes such as Video Ad Serving Template (VAST)-based impression pixels aren't available on linear platforms, Magnite’s methodology captures, and reports ratings based upon viewing windows agreed to by media owners and marketers.

“Our clients have been asking for streamlined tools to enable programmatic monetization of their linear inventory and complement their CTV advertising efforts,“ said Todd Randak, SVP Strategy and Partnerships at Magnite. “With QTT we can now offer premium linear TV opportunities through the Magnite platform as if they were any other digital video ad.”

“The conversion of linear-enabled avails to VAST tag-enabled avails, is a pivotal development,” Piccone noted.  “And, importantly, the QTT Marketplace keeps the control in the hands of the respective parties in a transaction.  Advertisers get full transparency and accountability for their buys.  Broadcasters, cable programmers and MVPDs maintain complete control over their inventory and pricing.” 

About QTT^®

QTT^®, based in New York City, is a first-of-its-kind cloud-based television advertising solution that requests and receives ads from programmatic digital ad exchanges to enable linear cable television ad insertion utilizing existing cable and broadcast TV infrastructure.  QTT is integrated with leading SSPs and DSPs and converts a single DSP/SSP digital ad call into a linear TV ad placement, facilitating private marketplace deals with the local broadcasters and broadcast and cable networks who have licensed the solution.   QTT^® is a division of Viamedia, the Lexington, Kentucky, based provider of comprehensive audience and impression-based local video cross-media advertising solutions.  Its platform has exclusive cable TV ad inventory from more than 60 MVPDs in 31 states across 69 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. QTT is and can be deployed well beyond Viamedia’s footprint. For more information about QTT, please visit  https://viamediatv.com/qtt.  For more information about Viamedia, please visit https://viamediatv.com.

For more information, contact:

Tom Campo or Bob Gold

Bob Gold & Associates

310-320-2010

QTT@bobgoldpr.com

Published on businesswire.com June 22, 2020

New York City – October 1, 2020 -- Viamedia, the leading cross-media local advertising company, announced today that it has renewed its long-term agreement with Service Electric Cablevision, Inc. (SECV) to continue running advertising sales for the company’s video ad services across the Philadelphia and Wilkes Barre markets. The new deal extends one of Viamedia’s longest-standing partnerships, having represented SECV for approximately two decades.

Viamedia will continue managing sales for local advertisers, serving ads to more than 100,000 homes across 100 communities which SECV serves.

“Our partnership with Service Electric Cablevision has been incredibly fruitful, and it’s our mutual commitment to the local communities we serve and the Service Electric Cablevision brand that makes this relationship a perfect fit,” said Viamedia CEO Mark Lieberman. “We strive to deliver the most effective advertising solutions to the more than 400 advertisers in the market.”

Service Electric Cablevision is a leading Pennsylvania provider of Internet, TV, and Phone services. Headquartered in Allentown, Pennsylvania, SECV continues to deliver new and improved content and products to its customers in 100 communities in three operating regions. 

“Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable. Renewing our partnership was an easy decision,” said Donald Brandt, Director of Programming at Service Electric Cablevision. “With Viamedia’s undivided support, our advertisers, businesses and communities have the solutions they need to ensure success, at a time when it’s never been more critical.”

The expanded partnership reinforces Viamedia’s national footprint. Today, the company manages sales and operations for more than 60 cable companies across 69 of the nation’s top designated market areas (DMAs), bringing invaluable opportunities for advertisers to reach local audiences in markets across the country.

About Viamedia

Headquartered in New York City with operational headquarters in Lexington, Kentucky, Viamedia provides a comprehensive audience and impression-based local video cross media advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 31 states across 69 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including Viamedia's patented QTT^TM which bridges digital programmatic with linear TV as well as OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia's success is built on its proprietary software, people and processes. In June 2020, Viamedia launched #ChangeStartsRightHere, a grassroots campaign to foster positive conversations to help end racism. As part of the initiative, Viamedia has invited local business, minority leaders and law enforcement to submit spots about how they are working together to create positive change and a more inclusive future, which Viamedia will run free of charge across its nationwide footprint. For more information, please visit https://viamediatv.com and http://www.changestartsrighthere.com/.

For more information, please visit https://viamediatv.com.

About Service Electric

As founder of the first cable television system in 1948, the late John Walson and the Service Electric organization have been leaders in the telecommunications industry for over 50 years. Service Electric Cablevision, part of the private, family-owned cable business started by Walson, serves customers in Northeastern Pennsylvania and remains at the forefront of the industry by offering the latest in home entertainment and telecommunication’s services. Through advanced fiber optic technologies using state-of-the-art equipment, SECV is able to offer Internet, TV, and Phone services to their customers. For more information, please visit www.secv.com.

Chris Huppertz

Bob Gold & Associates

310-320-2010

viamedia@bobgoldpr.com