Lexington, KY – January 15, 2025 – Quantum Rise, a leading AI consultancy, will host an exclusive webinar, Adapt or Disrupt: Media Leaders on Staying Ahead in an AI Era, on January 22, 2025, at 10:00 AM ET. The event will feature David Solomon, CEO of Viamedia, the country’s largest independent advertising digital and linear rep firm; Kate Watts, CEO of 50,000feet, an independent brand consulting and creative agency with offices in Chicago, New York and London; Jeff Reine, digital media leader, independent consultant and Executive Advisor to World50's MarTech Innovation Roundtable; and Alex Kelleher, Founder & CEO of Quantum Rise.

Viamedia to Manage Advertising Sales for Nex-Tech, North Central Telephone Cooperative (NCTC), TruVista, Tri-County Telephone Association (TCT), Paragould Municipal Utilities and Bristol Tennessee Essential Services (BTES)

Lexington, KY – January 14, 2025 – Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for six new service providers, expanding its total reach to 93 service providers across 74 designated market areas (DMAs) in 28 states.

 “These new agreements highlight Viamedia’s focus on empowering local businesses to take control of their advertising potential through innovative, adaptable solutions that address the complexities of today’s media landscape,” said David Solomon, CEO of Viamedia. “By leveraging our advanced solutions, we are empowering businesses to connect with their audiences more effectively, adapt to evolving consumer behaviors and optimize their advertising strategies to drive measurable growth and foster economic success within their communities.”

Viamedia will manage advertising sales operations for Nex-Tech and Tri-County Telephone Association (TCT) in Kansas, North Central Telephone Cooperative (NCTC) and Bristol Tennessee Essential Services (BTES) in Tennessee, TruVista in Georgia and Paragould Municipal Utilities in Arkansas, with BTES also serving Virginia. Together, these agreements empower local businesses in these regions with cutting-edge advertising solutions, enabling them to expand their reach and achieve greater impact across diverse platforms.

Viamedia offers comprehensive operational management of all aspects of the advertising sales business, including regional and national sales, with the companies it collaborates with. Viamedia’s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team focused on efficiently selling fractionalized market shares with multi-platform insertion capabilities.

About Viamedia

Viamedia is the nation’s largest independent champion for video service providers’ advertising needs. The company places over 1 million ads daily in more than 220 zones in 28 states across 74 markets nationwide, aggregating all types of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. Its mission in a fractured media market is to make advertising easy. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.

 

Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software. For more information, please visit https://viamediatv.com.