Mark Lieberman, who served as assistant secretary for technology (acting) in the George H.W. Bush administration’s Commerce Department, is CEO of New York-based Viamedia, the leading independent cross-media local advertising company, as well as an inductee into the Cable TV Pioneers and the holder of several U.S. patents in association with the development of the technology behind TRA, Inc., a TV data and analytics software company of which he was co-founder/CEO and which was sold to TiVo.