---
title: Viamedia Blog | Mark Lieberman, President & CEO, Viamedia
description: Mark Lieberman, who served as assistant secretary for technology (acting) in the George H.W. Bush administration’s Commerce Department, is CEO of New York-based Viamedia, the leading independent cross-media local advertising company, as well as an inductee into the Cable TV Pioneers and the holder of several U.S. patents in association with the development of the technology behind TRA, Inc., a TV data and analytics software company of which he was co-founder/CEO and which was sold to TiVo.
---

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## Mark Lieberman, President & CEO, Viamedia

![Mark Lieberman, President & CEO, Viamedia](https://blog.viamediatv.com/hs-fs/hubfs/Mark.png?width=35&name=Mark.png)

Mark Lieberman, who served as assistant secretary for technology (acting) in the George H.W. Bush administration’s Commerce Department, is CEO of New York-based Viamedia, the leading independent cross-media local advertising company, as well as an inductee into the Cable TV Pioneers and the holder of several U.S. patents in association with the development of the technology behind TRA, Inc., a TV data and analytics software company of which he was co-founder/CEO and which was sold to TiVo.

## Recent Posts

[![](https://blog.viamediatv.com/hubfs/remoteblog.jpg)](https://blog.viamediatv.com/survivingvideoviewingsbigshift)

 Apr 9, 2020

## Surviving Video Viewing’s Big Shift

[Mark Lieberman, President & CEO, Viamedia](https://blog.viamediatv.com/author/mark-lieberman-president-ceo-viamedia)

[***Published in Multichannel News, April 6, 2020*** Cord-cutting doesn’t have to shrink TV’s slice of the ad pie.    ](https://blog.viamediatv.com/survivingvideoviewingsbigshift)

[![](https://blog.viamediatv.com/hubfs/adage%20logo.png)](https://blog.viamediatv.com/opinionpieceadage)

 Mar 23, 2020

## Opinion: How Will the Pandemic Accelerate the Evolution of the TV Ad Market?

[Mark Lieberman, President & CEO, Viamedia](https://blog.viamediatv.com/author/mark-lieberman-president-ceo-viamedia)

[***Published in AdAge, March 23, 2020*** ***Ad industry executives have long predicted the demise of the TV upfronts and coronavirus could provide the ultimate catalyst***  ](https://blog.viamediatv.com/opinionpieceadage)

[![](https://blog.viamediatv.com/hubfs/shutterstock_114868486%20(1).jpg)](https://blog.viamediatv.com/thecouchtheelegyandthepolls)

 Feb 21, 2020

## Campaign 2020: The Couch, the “Elegy” and the Polls

[Mark Lieberman, President & CEO, Viamedia](https://blog.viamediatv.com/author/mark-lieberman-president-ceo-viamedia)

[***Written for the Morning Consult; Published February 18, 2020***](https://blog.viamediatv.com/thecouchtheelegyandthepolls)

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