Mark Lieberman, President & CEO, Viamedia

Mark Lieberman, President & CEO, Viamedia
Mark Lieberman, who served as assistant secretary for technology (acting) in the George H.W. Bush administration’s Commerce Department, is CEO of New York-based Viamedia, the leading independent cross-media local advertising company, as well as an inductee into the Cable TV Pioneers and the holder of several U.S. patents in association with the development of the technology behind TRA, Inc., a TV data and analytics software company of which he was co-founder/CEO and which was sold to TiVo.

Recent Posts

Apr 9, 2020

Surviving Video Viewing’s Big Shift

Published in Multichannel News, April 6, 2020

Cord-cutting doesn’t have to shrink TV’s slice of the ad pie.

Mar 23, 2020

Opinion: How Will the Pandemic Accelerate the Evolution of the TV Ad Market?

Published in AdAge, March 23, 2020

Ad industry executives have long predicted the demise of the TV upfronts and coronavirus could provide the ultimate catalyst

Feb 21, 2020

Campaign 2020: The Couch, the “Elegy” and the Polls

Written for the Morning Consult; Published February 18, 2020

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