--- title: Viamedia Blog | Jenny Campbell, Marketing Coordinator (2) description: With over 10 years B2B marketing experience, Jenny has had her hands in almost every facet of marketing -- from product strategy, to content marketing, to client promotions and market research. When she's not strategizing, Jenny enjoys the little things with her two small children and husband in Cincinnati, Oh. 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When she's not strategizing, Jenny enjoys the little things with her two small children and husband in Cincinnati, Oh. Find me on: [\[fa icon="linkedin-square"\]Linkedin](https://www.linkedin.com/in/jenny-campbell-b966039/) ## Recent Posts [![](https://blog.viamediatv.com/hubfs/Fathers%20Day%20blog%20image-1.png)](https://blog.viamediatv.com/4-last-minute-fathers-day-marketing-ideas) May 29, 2019 ## 4 Last Minute Father's Day Marketing Campaign Ideas [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) [Father’s Day is right around the corner, and while spending isn’t quite to the Mother’s Day level, people are starting to invest more and more in honoring dear ol’ Dad.](https://blog.viamediatv.com/4-last-minute-fathers-day-marketing-ideas) [![](https://blog.viamediatv.com/hubfs/Political%20Case%20Study%20linked%20in%20post%20image@2x-8.png)](https://blog.viamediatv.com/case-study-political) May 22, 2019 ## Political Case Study: Local Candidate Beats the Odds With Innovative Ad Strategy [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) [Reaching voter's today is getting more and more confusing. U.S. Adults are spending as much as](https://blog.viamediatv.com/case-study-political)[12 hours a day in front of TVs and computers](https://www.nielsen.com/us/en/insights/news/2018/time-flies-us-adults-now-spend-nearly-half-a-day-interacting-with-media.print.html) – and that’s just while at home! If your political advertising campaign is not integrating TV, computer and mobile screens, you're at a disadvantage.  [![](https://blog.viamediatv.com/hubfs/3%20ways%20to%20build%20loyal%20customer%20base_for%20blog%20header.png)](https://blog.viamediatv.com/3-ways-to-build-a-loyal-customer-base) May 1, 2019 ## 3 Ways to Build A Loyal Customer Base for Your Business [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) [No matter the size of your business, customer loyalty is incredibly important. The numbers don't lie. Repeat customers](https://blog.viamediatv.com/3-ways-to-build-a-loyal-customer-base)[spend up to 67 percent more](http://www.inc.com/guides/2010/08/get-more-sales-from-existing-customers.html) than new customers and it's up to ten times more expensive to try to attract new customers than it is to keep your current ones. Here are three ways your business can build a loyal customer base. [![](https://blog.viamediatv.com/hubfs/Linked%20In%20Webinar%20Post-3.png)](https://blog.viamediatv.com/viamedia-announces-free-webinar-on-new-2019-ott-insights) Mar 14, 2019 ## Viamedia Announces Free Webinar Featuring Experts on 2019 OTT Insights [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) #### [*Expert panelists weigh in on OTT Landscape*](https://blog.viamediatv.com/viamedia-announces-free-webinar-on-new-2019-ott-insights) [**New York, NY -- Thursday, March 14, 2019** -- Viamedia will hold a](https://blog.viamediatv.com/viamedia-announces-free-webinar-on-new-2019-ott-insights)**[webinar](https://go.viamediatv.com/webinar-streaming-tv-advertising)** on **March 27, 2019 from 3-4 pm EDT** to discuss the latest insights into Streaming TV (OTT) and how marketers are best leveraging the platform. Tom Walsh, Viamedia’s Sr. VP of Advanced Advertising Strategy will be leading the call and will be joined by expert panelists: Brian Schwartz, IAB; Greg Bel, FreeWheel, A Comcast Company; Michael Richter, Newsy, an E.W. Scripps Company; and Hannah Brown, fuboTV. [![](https://blog.viamediatv.com/hubfs/Consumption%20survey%20main%20image-8.png)](https://blog.viamediatv.com/survey-results-on-tv-consumption) Mar 11, 2019 ## Cord Cutters vs. Cord Loyalists: Results from Video Consumption Survey [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) [As a growing number of Americans jump on board with TV streaming services, the television landscape continues to be redefined on a monthly, or even weekly basis. According to an article about the future of TV in](https://blog.viamediatv.com/survey-results-on-tv-consumption)[The Wallstreet Journal](https://www.wsj.com/articles/outlook-for-traditional-tv-goes-from-bad-to-worse-1542632401?mod=hp_lead_pos5), more than 1 million consumers canceled their cable-TV or satellite subscriptions in the 4th quarter of 2018.  On the other hand however, there seems to be cord-loyalists to contend with. These people are refusing to part ways with their traditional TV services. According to media research firm [GfK MRI](https://mri.gfk.com/), almost [three-quarters (71%) of all U.S. consumers have a TV cord and plan to keep it](https://www.forbes.com/sites/danafeldman/2018/08/31/cord-cutting-71-of-u-s-consumers-remain-loyal-to-the-cord/#3d2b9f494dd5). Of those with a pay-TV service, 97% have no plans to cut the cord. [« Newer Entries](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator/page/1) [Older entries »](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator/page/3) ## Stay Updated: Get marketing insights, guide-books, tips and more. 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Don’t Just Watch, Leverage It.](https://blog.viamediatv.com/marketers-the-ai-revolution-has-arrived.-dont-just-watch-leverage-it) posted at Jun 23, 2025 ![](https://blog.viamediatv.com/hubfs/Evan_NewInsights--AI-revolution-Has-Arrived.jpg) ### Lists by Topic - [Press Releases (65)](https://blog.viamediatv.com/topic/press-release) - [Marketing Insights (49)](https://blog.viamediatv.com/topic/marketing-insights) - [Digital Insights (25)](https://blog.viamediatv.com/topic/digital-insights) - [Advertising (22)](https://blog.viamediatv.com/topic/advertising) - [Blog (20)](https://blog.viamediatv.com/topic/blog) - [cable tv advertising (14)](https://blog.viamediatv.com/topic/cable-tv-advertising) - [Thought Leader Series (13)](https://blog.viamediatv.com/topic/thought-leader-series) - [Cable News (12)](https://blog.viamediatv.com/topic/cable-news) - [Cable TV Series (8)](https://blog.viamediatv.com/topic/cable-tv-series) - [OTT (6)](https://blog.viamediatv.com/topic/ott) - [COVID-19 (5)](https://blog.viamediatv.com/topic/covid-19) - 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