“Home for the holidays” conjures many images, and when it comes to watching television during the month of December, that image is probably ad-supported cable television, which accrues over 80% of all gross impressions associated with holiday-themed TV programming.
Nov 28, 2017
Viewers Can't Get Enough Holiday Programming on Hallmark, Lifetime & Freeform
Nov 21, 2017
The Sweet Success of Food Network's Cake Wars
Nov 14, 2017
Thanksgiving Day Always Has A Feast of Your TV Favorites
Oct 11, 2017
Viamedia Names Tom Walsh Senior Vice President, Advanced Advertising
New York City, October 11, 2017 – Viamedia, the largest independent cable TV ad management company, today named Tom Walsh as its new Senior Vice President of Advanced Advertising Strategy. In his new role, Walsh will oversee, develop and define the future of the company’s digital, addressable and cross-screen advertising initiatives.
Jul 26, 2017
Viamedia debuts placeLOCAL™ and SpotHop™ for Local Account Sellers
New York City – July 24, 2017 – Viamedia, the largest independent cable TV ad management company, today launched placeLOCAL™ and SpotHop™ -- new tools, to be implemented by Viamedia sales representatives, leveraging the latest in Viamedia-developed advanced advertising technology.