According to thedrum.com, Facebook has decided to no longer allow 3rd party data targeting on their advertising platform. This strategic move is a response to data misuse via Cambridge Analytica. Third party providers like Experian and Axiom will no longer be utilized for targeting users on Facebook, marketers will need to use Facebook’s first party data. So, how does this impact advertisers and the industry?
Back in the summer of 2011, the International Olympic Committee (IOC) selected PyeongChang, South Korea as the site for the XXIII Winter Olympic Games, which take place over the 17-day period February 9th – 25th, 2018. I often wonder… had the future been revealed to the IOC seven years ago, would the Games have been set down on the Korean Peninsula, where North Korea’s leader, Kim Jong-un, has made a vivid display of his nuclear ambitions to the entire world?
Tyler Perry's The Haves and the Have Nots is pure soap opera that has cast a spell over viewers for several years. Last season, the show delivered rating and share levels three-times higher than the average viewing for OWN in the show’s 9pm time slot. Moreover, “HAHN” actually increased its ratings and shares over the prior year – a feat practically unheard of ...
After four seasons on broadcast network television, ABC decided to cancel the primetime music drama, “Nashville.” The reaction was swift and predictable… thousands of broken-hearted fans took to social media in an outpouring of love and support for the show. For a while, it was touch-and-go until the cable network, CMT, announced it would pick up the show for a fifth season, airing twenty-plus new episodes at the start of 2017. And now the bittersweet news for all die-hard “Nashville” fans: the sixth season beginning January 4th, 2018 will be its last.
Great college football games have always been a staple of ad-supported cable television, and make no mistake about it… ESPN is the “stapler.” Out of something like 40 College Bowl Games last season (2016-17), ESPN carried over three-quarters of them, delivering a solid Live average U.S. household rating of 2.6 (and a 5.8 share.)