Viamedia Marketing Insights Team

Viamedia Marketing Insights Team

Recent Posts

Nov 9, 2023

Maximizing Advertising Impact with Viamedia's Digital Out of Home (DOOH)

In today's fast-paced digital world, businesses are constantly seeking innovative ways to connect with their target audience. One such avenue that's been gaining tremendous momentum is Digital Out of Home (DOOH) advertising. Viamedia, a pioneering company in the advertising industry, has taken the world of DOOH by storm, offering a powerful platform that delivers an outstanding value proposition. In this blog post, we'll explore the reasons why Viamedia's DOOH is of great value, supported by statistics, case studies, and reliable sources.

Nov 7, 2023

Boost Your Black Friday and Small Business Saturday Success with Viamedia

Black Friday and Small Business Saturday are two of the most anticipated shopping days of the year. Whether you’re a retail giant or a small local business, these events provide excellent opportunities to attract customers and boost sales.

Apr 2, 2018

How Will Facebook's New Data Policy Impact Advertising Campaigns?

According to, Facebook has decided to no longer allow 3rd party data targeting on their advertising platform.  This strategic move is a response to data misuse via Cambridge Analytica.   Third party providers like Experian and Axiom will no longer be utilized for targeting users on Facebook, marketers will need to use Facebook’s first party data. So, how does this impact advertisers and the industry?

Dec 27, 2017

PyeongChang 2018 Winter Olympics

Back in the summer of 2011, the International Olympic Committee (IOC) selected PyeongChang, South Korea as the site for the XXIII Winter Olympic Games, which take place over the 17-day period February 9th – 25th, 2018. I often wonder… had the future been revealed to the IOC seven years ago, would the Games have been set down on the Korean Peninsula, where North Korea’s leader, Kim Jong-un, has made a vivid display of his nuclear ambitions to the entire world?

Dec 19, 2017

OWN's The Haves and the Have Nots

Tyler Perry's The Haves and the Have Nots is pure soap opera that has cast a spell over viewers for several years. Last season, the show delivered rating and share levels three-times higher than the average viewing for OWN in the show’s 9pm time slot. Moreover, “HAHN” actually increased its ratings and shares over the prior year – a feat practically unheard of ...

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