Let’s be honest — dads can be tough to shop for. But that doesn’t stop people from trying. Every June, shoppers hit the stores (and their favorite websites) looking for that perfect “thanks for everything” gift. And here’s the kicker: Americans are expected to spend over $22.4 billion on Father’s Day this year (yep, billion with a B — source: National Retail Federation).
Viamedia Marketing Insights Team

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