--- title: Developing a Multi-Channel Marketing Strategy description: Multi-channel marketing is essential is this device-obsessed world. We will talk about what multi-channel marketing is, the benefits of multi-channel, or cross-channel marketing, the challenges and strategies to implementing multi-channel marketing. image: https://blog.viamediatv.com/hubfs/cross%20device%20marketing.jpg --- [![Viamedia](https://viamediatv.com/wp-content/uploads/2018/11/logo.svg)](https://viamediatv.com/) - [Solutions](https://viamediatv.com/) - [For Advertisers](https://viamediatv.com/advertiser-solutions/) - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - [About](https://viamediatv.com/about-us/) - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Select Page - Solutions - For Advertisers - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - About - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Oct 3, 2018 # Developing a Multi-Channel Marketing Strategy [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) - [Tweet](https://twitter.com/share) In today's modern marketing world, consumers own close to **7.2 devices per household** and use three or more on a daily basis.  (*Adobe Analytics & ADI Device Use Survey*) The average consumer **goes through (at least) 6 channels before they make a purchase**. ([Marketing Week](https://www.marketingweek.com/2016/03/04/why-marketers-are-failing-to-target-consumers-at-key-life-events/)) As a marketer, you need to target customers across all their platforms and devices they use by implementing a multi-channel, multi-faceted marketing strategy.Today we are going to talk about what a multi-channel marketing strategy looks like, why it is pivotal to brand success, the challenges that businesses face implementing a multi-channel strategy and some key factors to consider when building your strategy.    **What is Multi-channel marketing?** First and foremost, we want to define Multi-channel Marketing. Multi-channel marketing refers to a brand’s marketing efforts to engage customers across multiple platforms, or “channels,”. In other words, within a single campaign, marketers rely on a mix of media for marketing their product (i.e. social, TV, online, radio, email and more). **Why Multi-channel marketing?** Research studies show that brands are seeing results when they integrate their campaigns across different channels. A study by the [Advertising Research Foundation](https://thearf.org/category/articles/increasing-platforms-expands-roi/) found brands see up to a 35% increase in ROI when they use 5 media platforms to market versus just 1. An even more compelling result was concluded in a 2016 study by Gartner Research. The study found that  "Campaigns integrating 4 or more digital channels outperform those using single or dual channel campaigns by 300%." (Gartner Research)300%! While that seems like a large number, it makes more sense when you consider that 15 years ago consumers typically used two touch-points when purchasing an item, whereas today consumers use an average of six touch-points. (Marketing Week)The following provides more insight into why you should implement a multi-channel marketing campaign and the challenges businesses face in implementing this type of strategy.  ![Multi-channel marketing infographic-2](https://blog.viamediatv.com/hs-fs/hubfs/Multi-channel%20marketing%20infographic-2.png?width=768&name=Multi-channel%20marketing%20infographic-2.png) We hope you learned more about the benefits of multi-channel marketing and why its essential in this media-saturated world.  Need more help finding the right marketing mix or implementing a multi-channel strategy? ## **Learn More with our Free Checklist:  ** ## [**Tips to Developing A Successful Multi-Channel Marketing Campaign**](https://go.viamediatv.com/multi-channel-marketing)   Topics: [Digital Insights](https://blog.viamediatv.com/topic/digital-insights), [Marketing Insights](https://blog.viamediatv.com/topic/marketing-insights) ![Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/hs-fs/hubfs/jenny%20campbell%20headshot.jpg?width=100&height=100&name=jenny%20campbell%20headshot.jpg) #### Written by [Jenny Campbell, Marketing Coordinator](https://blog.viamediatv.com/author/jenny-campbell-marketing-coordinator) With over 10 years B2B marketing experience, Jenny has had her hands in almost every facet of marketing -- from product strategy, to content marketing, to client promotions and market research. When she's not strategizing, Jenny enjoys the little things with her two small children and husband in Cincinnati, Oh. ## Stay Updated: Get marketing insights, guide-books, tips and more. [![Subscribe >](https://no-cache.hubspot.com/cta/default/2206639/e1a509cf-c97f-4cf5-9605-0340f01dc82c.png)](https://cta-redirect.hubspot.com/cta/redirect/2206639/e1a509cf-c97f-4cf5-9605-0340f01dc82c) - Recent - Popular - Categories [Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency, and Results Across Linear TV, Streaming, and Digital](https://blog.viamediatv.com/viamedia-acquires-localfactor-to-transform-digital-ad-operations-unlock-greater-precision-reach-efficiency-and-results-across-linear-tv-streaming-and-digital) posted at Mar 24, 2025 ![](https://blog.viamediatv.com/hubfs/Viamedia_LFG-Companion-REV.3jpg.jpg) [Simplify Your Father’s Day Advertising — We’ve Got You](https://blog.viamediatv.com/simplify-your-fathers-day-advertising-weve-got-you) posted at Jun 10, 2025 ![](https://blog.viamediatv.com/hubfs/FathersDaySocial.jpg) [Viamedia Appoints Robert Benoit as Chief Financial Officer to Support Strategic Growth](https://blog.viamediatv.com/viamedia-appoints-robert-benoit-as-chief-financial-officer-to-support-strategic-growth) posted at Jun 17, 2025 ![](https://blog.viamediatv.com/hubfs/RobertBenoitBlogTitle.png) [Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.](https://blog.viamediatv.com/marketers-the-ai-revolution-has-arrived.-dont-just-watch-leverage-it) posted at Jun 23, 2025 ![](https://blog.viamediatv.com/hubfs/Evan_NewInsights--AI-revolution-Has-Arrived.jpg) [Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation](https://blog.viamediatv.com/viamedia-unveils-restructured-executive-leadership-team-to-accelerate-the-next-stage-of-growth-and-innovation) posted at May 14, 2025 ![](https://blog.viamediatv.com/hubfs/Exec-Team-Announcement.png) ### Lists by Topic - [Press Releases (65)](https://blog.viamediatv.com/topic/press-release) - [Marketing Insights (49)](https://blog.viamediatv.com/topic/marketing-insights) - [Digital Insights (25)](https://blog.viamediatv.com/topic/digital-insights) - [Advertising (22)](https://blog.viamediatv.com/topic/advertising) - [Blog (20)](https://blog.viamediatv.com/topic/blog) - [cable tv advertising (14)](https://blog.viamediatv.com/topic/cable-tv-advertising) - [Thought Leader Series (13)](https://blog.viamediatv.com/topic/thought-leader-series) - [Cable News (12)](https://blog.viamediatv.com/topic/cable-news) - [Cable TV Series (8)](https://blog.viamediatv.com/topic/cable-tv-series) - [OTT (6)](https://blog.viamediatv.com/topic/ott) - [COVID-19 (5)](https://blog.viamediatv.com/topic/covid-19) - [digital advertising (5)](https://blog.viamediatv.com/topic/digital-advertising) - [Broadcasting & Cable (3)](https://blog.viamediatv.com/topic/broadcasting-cable) - [Social Media Marketing (3)](https://blog.viamediatv.com/topic/social-media-marketing) - [Sports (3)](https://blog.viamediatv.com/topic/sports) - [Uncategorized (3)](https://blog.viamediatv.com/topic/uncategorized) - [holiday (3)](https://blog.viamediatv.com/topic/holiday) - [qtt (3)](https://blog.viamediatv.com/topic/qtt) - [Awards (2)](https://blog.viamediatv.com/topic/awards) - [DOOH (2)](https://blog.viamediatv.com/topic/dooh) - [Email Marketing (2)](https://blog.viamediatv.com/topic/email-marketing) - [LocalFactor (2)](https://blog.viamediatv.com/topic/localfactor) - [Mobile Marketing (2)](https://blog.viamediatv.com/topic/mobile-marketing) - [Political Advertising (2)](https://blog.viamediatv.com/topic/political-advertising) - [Viamedia Cares (2)](https://blog.viamediatv.com/topic/viamedia-cares) - [adams cable (2)](https://blog.viamediatv.com/topic/adams-cable) - [political (2)](https://blog.viamediatv.com/topic/political) - [CMT (1)](https://blog.viamediatv.com/topic/cmt) - [ChangeStartsRightHere (1)](https://blog.viamediatv.com/topic/changestartsrighthere) - [Dave Solomon (1)](https://blog.viamediatv.com/topic/dave-solomon) - [Email (1)](https://blog.viamediatv.com/topic/email) - [EndRacism (1)](https://blog.viamediatv.com/topic/endracism) - [Kentucky (1)](https://blog.viamediatv.com/topic/kentucky) - [Olympics (1)](https://blog.viamediatv.com/topic/olympics) - [Search Marketing (1)](https://blog.viamediatv.com/topic/search-marketing) - [Viamedia (1)](https://blog.viamediatv.com/topic/viamedia) - [college basketball (1)](https://blog.viamediatv.com/topic/college-basketball) - [college football (1)](https://blog.viamediatv.com/topic/college-football) - [fathers day (1)](https://blog.viamediatv.com/topic/fathers-day) - [football ratings (1)](https://blog.viamediatv.com/topic/football-ratings) - [march madness (1)](https://blog.viamediatv.com/topic/march-madness) - [marketing on a budget (1)](https://blog.viamediatv.com/topic/marketing-on-a-budget) - [ncaa football (1)](https://blog.viamediatv.com/topic/ncaa-football) - [partnership (1)](https://blog.viamediatv.com/topic/partnership) - [survey (1)](https://blog.viamediatv.com/topic/survey) - [tv advertising (1)](https://blog.viamediatv.com/topic/tv-advertising) - [video marketing (1)](https://blog.viamediatv.com/topic/video-marketing) see all [![](https://viamediatv.com/wp-content/uploads/2018/11/Footer-logo.png)](http://viamediatv.com/) 220 Lexington Green Circle, Suite 300 Lexington, KY   **[View All Locations](http://viamediatv.com/contact/)**   **Viamedia Insights** Sign up for Viamedia’s marketing insights newsletter.   [SUBSCRIBE](http://viamediatv.com/newsletter-subscription/) #### Solutions - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Video Provider Solutions](https://viamediatv.com/video-provider-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics Dashboard](https://viamediatv.com/reporting-dashboard/) #### About - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Technology](https://viamediatv.com/our-technology/) - [Video Partners](https://viamediatv.com/partners/) - [Careers](https://viamediatv.com/careers/) - [Privacy Rights](https://viamediatv.com/privacy-rights/) - [Terms & Conditions](https://viamediatv.com/terms-conditions/) - [Follow](https://www.facebook.com/viamediatv) - [Follow](https://twitter.com/Viamedia_TV) - [Follow](https://www.instagram.com/viamedia_tv/) - [Follow](https://www.linkedin.com/company/viamedia) - [SUCCESS STORIES](https://viamediatv.com/client-success/) - [INSIGHTS](https://blog.viamediatv.com/) - [COMPANY NEWS](https://blog.viamediatv.com/topic/press-release) - [CONTACT US](https://viamediatv.com/contact/) © COPYRIGHT 2018 VIAMEDIA, INC.