--- title: Viamedia Blog | Liza Goldenberg, Product Development & Vendor Relations (2) description: With over 9 years of media experience, from digital operations to strategy, Liza's knowledge and passion of all things digital make her a strategic powerhouse. As head of Vendor Relations, Liza is responsible for collaborating with our media vendors and developing product strategy. When she's not analyzing or conceptualizing, she is bingeing on the her latest netflix obsession or shopping (online of course). (2) --- [![Viamedia](https://viamediatv.com/wp-content/uploads/2018/11/logo.svg)](https://viamediatv.com/) - [Solutions](https://viamediatv.com/) - [For Advertisers](https://viamediatv.com/advertiser-solutions/) - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - [About](https://viamediatv.com/about-us/) - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Select Page - Solutions - For Advertisers - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - About - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) ## Liza Goldenberg, Product Development & Vendor Relations ![Liza Goldenberg, Product Development & Vendor Relations](https://blog.viamediatv.com/hs-fs/hubfs/Liza3.jpg?width=35&name=Liza3.jpg) With over 9 years of media experience, from digital operations to strategy, Liza's knowledge and passion of all things digital make her a strategic powerhouse. As head of Vendor Relations, Liza is responsible for collaborating with our media vendors and developing product strategy. When she's not analyzing or conceptualizing, she is bingeing on the her latest netflix obsession or shopping (online of course). Find me on: [\[fa icon="linkedin-square"\]Linkedin](https://www.linkedin.com/in/liza-goldenberg-10840411/) ## Recent Posts [![](https://blog.viamediatv.com/hubfs/city%20at%20night%20targeting%20image.jpg)](https://blog.viamediatv.com/new-device-matching-technologies-take-geo-based-advertising-to-the-next-level) Mar 13, 2019 ## New Device Matching Technologies Take Geo-Based Advertising To The Next Level [Liza Goldenberg, Product Development & Vendor Relations](https://blog.viamediatv.com/author/liza-goldenberg-product-development-vendor-relations) [I love to travel. I love visiting new cities, staying in different hotels, people watching at the airport. I especially love watching local ads on television in whatever new city I am visiting. Knowing that every city has their own version of a local car dealership with their kitschy jingle never ceases to amuse me (don’t lie, you love them too). While they are entertaining, they are in no way relevant to my life. I’m not going to buy a car there, nor am I going to hire someone to replace my windows and siding in a different city from where I live.](https://blog.viamediatv.com/new-device-matching-technologies-take-geo-based-advertising-to-the-next-level) [![](https://blog.viamediatv.com/hubfs/Streaming%20OTT.jpg)](https://blog.viamediatv.com/understanding-ott-streaming-services) Feb 4, 2019 ## Understanding OTT (Over-The Top) Advertising [Liza Goldenberg, Product Development & Vendor Relations](https://blog.viamediatv.com/author/liza-goldenberg-product-development-vendor-relations) [I have a confession to make. I am the daughter of one of the biggest nerds of all time. Growing up, my dad was obsessed with recording every movie and TV show that struck his fancy on TV to save for posterity. He then would make note of the hour and minute counter on each VHS tape so he knew exactly how much room he had left on any given VHS tape and also so he could effortlessly fast-forward on each tape to the selected program. Scribblings on each tape label quickly turned into a full catalog, which he was constantly updating.](https://blog.viamediatv.com/understanding-ott-streaming-services) [« Newer Entries](https://blog.viamediatv.com/author/liza-goldenberg-product-development-vendor-relations/page/1) ## Stay Updated: Get marketing insights, guide-books, tips and more. 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