Jenny Campbell, Marketing Coordinator

Jenny Campbell, Marketing Coordinator
With over 10 years B2B marketing experience, Jenny has had her hands in almost every facet of marketing -- from product strategy, to content marketing, to client promotions and market research. When she's not strategizing, Jenny enjoys the little things with her two small children and husband in Cincinnati, Oh.

Recent Posts

Feb 27, 2019

How Permission-based Email Marketing Can Produce Real Business Results

Email marketing is a powerful way to connect with your audience. Your emails can deliver valuable information, improve awareness of your products and services, and ultimately boost sales. However, effective email marketing is not as simple as you might think and requires a lot of time, effort and a sophisticated strategy. 

Viamedia’s CrossResponse email marketing is unique in that it is permission-based email marketing to consumers outside of an organization's own database. When done correctly, it is one of the most cost-effective ways to grow your email list, generate more leads and increase sales, all with substantially higher conversion rates than other marketing channels.

Feb 14, 2019

eMarketer: Consumers are Open to Ads on Streaming OTT Video Platforms

A few days ago eMarketer reported that Netflix's 2019 price hike caused 27% of Netflix subscribers to threaten cancellation and more than 50% to claim they are open to an ad-supported option at a lower cost. Previously Netflix was able to increase prices without subscriber outrage, but that was BEFORE so many cheaper, ad-supported competitors were available.

Jan 10, 2019

5 Reasons Year Round Advertising is Key to Your Business's Success

A new year, a new plan? Right? Do you have your 2019 marketing strategy planned and ready to execute? Hopefully you answered YES to that question.

The truth is a year round marketing and advertising strategy can bring more value than you think. 

Here are the 5 reasons you should be advertising your business year round.  

Dec 27, 2018

2018: A Year In Review

 

What a year it has been! 2018 has been an exciting year for us all here at Viamedia, full of growth, innovation, and big plans. We couldn’t do it without our employees, clients and partners — so we want to say a BIG heartfelt thank you for being with us on this journey. Let's take a look back at all the milestones we've accomplished together!

Oct 3, 2018

Developing a Multi-Channel Marketing Strategy

In today's modern marketing world, consumers own close to 7.2 devices per household and use three or more on a daily basis.  (Adobe Analytics & ADI Device Use Survey) The average consumer goes through (at least) 6 channels before they make a purchase. (Marketing Week)

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