May 30, 2024

Viamedia on Political Advertising: “The Calm Before the Storm”

Viamedia Marketing Insights Team

Advertising, subject as it is to economic trends and swings and consumer attitudes, can often be uncertain and unpredictable.
May 3, 2024

Chewing on Cookies: Part 2

David Solomon

For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.

Apr 3, 2024

Chewing on Cookies: Part 1

David Solomon

For our latest blog, we’re taking a bite into “cookies,” which have been much-discussed and even hotly debated – and not just in the culinary sense.
Mar 6, 2024

Media Consumption and Current Trends

David Solomon

“The funnel,” in advertising terms, has variously been termed “the buying funnel,” “the marketing funnel,” “the purchase funnel” and “the sales funnel.”
Feb 1, 2024

Let’s Go Outside

David Solomon

Many of us have fond junior high school memories of coaches exhorting us to hustle our… selves … out of the locker room and onto the field for our daily sports practice. “Let’s go outside!” may have been a common coaches’ refrain.

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