For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.
For our latest blog, we’re taking a bite into “cookies,” which have been much-discussed and even hotly debated – and not just in the culinary sense.
“The funnel,” in advertising terms, has variously been termed “the buying funnel,” “the marketing funnel,” “the purchase funnel” and “the sales funnel.”
Many of us have fond junior high school memories of coaches exhorting us to hustle our… selves … out of the locker room and onto the field for our daily sports practice. “Let’s go outside!” may have been a common coaches’ refrain.
What do your advertisers want? Do they tell you that they “…don’t want to spend money on advertising; they want to sell stuff,” as highly regarded marketing expert and author Rishad Tobaccowala says?
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