David Solomon

David Solomon
An industry veteran with over 30 years of experience leading advertising sales and technology development, David Solomon is the President and CEO of Viamedia, the largest independent advertising representative firm championing cable and video service providers across the US.

Recent Posts

Oct 18, 2024

Political Dollars: Told Ya So….

David Solomon

Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day.

Aug 20, 2024

The FAST Opportunity: How to Keep Pace

David Solomon

Increasingly, consumers are gravitating to Free, Ad-Supported Streaming Television [FAST] channels.  They present a win-win for consumers, content owners and marketers alike.
Jun 3, 2024

Chewing on Cookies: Part 3

David Solomon

You might say that, in recent weeks, we’ve been digging into the Cookie Jar… so you don’t have to.
May 3, 2024

Chewing on Cookies: Part 2

David Solomon

For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.

Apr 3, 2024

Chewing on Cookies: Part 1

David Solomon

For our latest blog, we’re taking a bite into “cookies,” which have been much-discussed and even hotly debated – and not just in the culinary sense.

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