---
title: Viamedia Blog | David Solomon
description: An industry veteran with over 30 years of experience leading advertising sales and technology development, David Solomon is the President and CEO of Viamedia, the largest independent advertising representative firm championing cable and video service providers across the US.
---

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## David Solomon

![David Solomon](https://blog.viamediatv.com/hs-fs/hubfs/dave%20headshot.jpeg?width=35&name=dave%20headshot.jpeg)

An industry veteran with over 30 years of experience leading advertising sales and technology development, David Solomon is the President and CEO of Viamedia, the largest independent advertising representative firm championing cable and video service providers across the US.

## Recent Posts

[![](https://blog.viamediatv.com/hubfs/NewInsights_AllAboutTheCashRegister_MediaVillage.jpg)](https://blog.viamediatv.com/its-still-about-the-cash-register-embracing-advertisings-evolution)

 May 30, 2025

## It’s Still About the Cash Register: Embracing Advertising’s Evolution

[David Solomon](https://blog.viamediatv.com/author/david-solomon)

[A lot has been happening in the ad business lately, all emblematic of the industry’s rapid and ceaseless tech-fueled evolution.](https://blog.viamediatv.com/its-still-about-the-cash-register-embracing-advertisings-evolution)

[![](https://blog.viamediatv.com/hubfs/AdressableAI_MediaVillage.jpg)](https://blog.viamediatv.com/addressable-advertising-and-ai-whats-next-for-media-in-2025)

 Jan 14, 2025

## Addressable Advertising and AI: What’s Next for Media in 2025?

[David Solomon](https://blog.viamediatv.com/author/david-solomon)

[It’s that time of year again – when prognosticators -- like me -- unbox our Tarot cards and try our hand at soothsaying.](https://blog.viamediatv.com/addressable-advertising-and-ai-whats-next-for-media-in-2025)

[![](https://blog.viamediatv.com/hubfs/NavigatingAmazon_MediaVillage.png)](https://blog.viamediatv.com/navigating-amazon-its-easy)

 Dec 2, 2024

## Navigating Amazon: It’s Easy

[David Solomon](https://blog.viamediatv.com/author/david-solomon)

[Remember the old Staples “Easy” button? I can hear “*That* was easy” ringing in my ears as I write this – sort of like that old song you can’t get out of your head.](https://blog.viamediatv.com/navigating-amazon-its-easy)

[![](https://blog.viamediatv.com/hubfs/ThoughtLeadersSeries_PoliticalDollarsToldYaSo.png)](https://blog.viamediatv.com/political-dollars-told-ya-so)

 Oct 18, 2024

## Political Dollars: Told Ya So….

[David Solomon](https://blog.viamediatv.com/author/david-solomon)

<https://blog.viamediatv.com/political-dollars-told-ya-so>

[Back in May ](https://blog.viamediatv.com/political-dollars-told-ya-so)[we advised](https://blog.viamediatv.com/viamedia-on-political-advertising-the-calm-before-the-storm) clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day.

[![](https://blog.viamediatv.com/hubfs/NewInsights_HowToKeepPace.png)](https://blog.viamediatv.com/the-fast-opportunity-how-to-keep-pace)

 Aug 20, 2024

## The FAST Opportunity: How to Keep Pace

[David Solomon](https://blog.viamediatv.com/author/david-solomon)

[Increasingly, consumers are gravitating to Free, Ad-Supported Streaming Television \[FAST\] channels.  They present a win-win for consumers, content owners and marketers alike.](https://blog.viamediatv.com/the-fast-opportunity-how-to-keep-pace)

[Older entries »](https://blog.viamediatv.com/author/david-solomon/page/2)

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