May 30, 2025

It’s Still About the Cash Register: Embracing Advertising’s Evolution

David Solomon

A lot has been happening in the ad business lately, all emblematic of the industry’s rapid and ceaseless tech-fueled evolution.
Jan 14, 2025

Addressable Advertising and AI: What’s Next for Media in 2025?

David Solomon

It’s that time of year again – when prognosticators -- like me -- unbox our Tarot cards and try our hand at soothsaying.
Dec 2, 2024

Navigating Amazon: It’s Easy

David Solomon

Remember the old Staples “Easy” button? I can hear “That was easy” ringing in my ears as I write this – sort of like that old song you can’t get out of your head.
Oct 18, 2024

Political Dollars: Told Ya So….

David Solomon

Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day.

Aug 20, 2024

The FAST Opportunity: How to Keep Pace

David Solomon

Increasingly, consumers are gravitating to Free, Ad-Supported Streaming Television [FAST] channels.  They present a win-win for consumers, content owners and marketers alike.

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