May 30, 2025

It’s Still About the Cash Register: Embracing Advertising’s Evolution

A lot has been happening in the ad business lately, all emblematic of the industry’s rapid and ceaseless tech-fueled evolution.

Mar 3, 2025

But Wait There’s More! Viamedia Hits 100 Video Service Providers Setting an Industry Record

Viamedia has Signed 31 New Video Service Providers within Last 12 Months

Oct 18, 2024

Political Dollars: Told Ya So….

Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day.

Aug 20, 2024

The FAST Opportunity: How to Keep Pace

Increasingly, consumers are gravitating to Free, Ad-Supported Streaming Television [FAST] channels.  They present a win-win for consumers, content owners and marketers alike.

Jun 3, 2024

Chewing on Cookies: Part 3

You might say that, in recent weeks, we’ve been digging into the Cookie Jar… so you don’t have to.

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