May 3, 2024

Chewing on Cookies: Part 2

David Solomon

For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.

Mar 6, 2024

Media Consumption and Current Trends

David Solomon

“The funnel,” in advertising terms, has variously been termed “the buying funnel,” “the marketing funnel,” “the purchase funnel” and “the sales funnel.”
Feb 1, 2024

Let’s Go Outside

David Solomon

Many of us have fond junior high school memories of coaches exhorting us to hustle our… selves … out of the locker room and onto the field for our daily sports practice. “Let’s go outside!” may have been a common coaches’ refrain.
Jan 10, 2024

Let’s Get Personal

David Solomon

What do your advertisers want? Do they tell you that they “…don’t want to spend money on advertising; they want to sell stuff,” as highly regarded marketing expert and author Rishad Tobaccowala says?

Nov 14, 2023

Viamedia Unveils Parrot ADS: A Revolutionary Managed Service For Simultaneous Linear and CTV Ad Insertion

Bob Gold & Associates

New Ad Decisioning System Protects Ad Revenues and Simplifies Operations When Transitioning from Linear to Dynamic Advertising

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