Mar 11, 2019

Cord Cutters vs. Cord Loyalists: Results from Video Consumption Survey

As a growing number of Americans jump on board with TV streaming services, the television landscape continues to be redefined on a monthly, or even weekly basis. According to an article about the future of TV in The Wallstreet Journal, more than 1 million consumers canceled their cable-TV or satellite subscriptions in the 4th quarter of 2018. 

On the other hand however, there seems to be cord-loyalists to contend with. These people are refusing to part ways with their traditional TV services. According to media research firm GfK MRI, almost three-quarters (71%) of all U.S. consumers have a TV cord and plan to keep it. Of those with a pay-TV service, 97% have no plans to cut the cord.

Feb 27, 2019

How Permission-based Email Marketing Can Produce Real Business Results

Email marketing is a powerful way to connect with your audience. Your emails can deliver valuable information, improve awareness of your products and services, and ultimately boost sales. However, effective email marketing is not as simple as you might think and requires a lot of time, effort and a sophisticated strategy. 

Viamedia’s CrossResponse email marketing is unique in that it is permission-based email marketing to consumers outside of an organization's own database. When done correctly, it is one of the most cost-effective ways to grow your email list, generate more leads and increase sales, all with substantially higher conversion rates than other marketing channels.

Feb 14, 2019

eMarketer: Consumers are Open to Ads on Streaming OTT Video Platforms

A few days ago eMarketer reported that Netflix's 2019 price hike caused 27% of Netflix subscribers to threaten cancellation and more than 50% to claim they are open to an ad-supported option at a lower cost. Previously Netflix was able to increase prices without subscriber outrage, but that was BEFORE so many cheaper, ad-supported competitors were available.

Feb 4, 2019

Understanding OTT (Over-The Top) Advertising

I have a confession to make. I am the daughter of one of the biggest nerds of all time. Growing up, my dad was obsessed with recording every movie and TV show that struck his fancy on TV to save for posterity. He then would make note of the hour and minute counter on each VHS tape so he knew exactly how much room he had left on any given VHS tape and also so he could effortlessly fast-forward on each tape to the selected program. Scribblings on each tape label quickly turned into a full catalog, which he was constantly updating.

Jan 10, 2019

5 Reasons Year Round Advertising is Key to Your Business's Success

A new year, a new plan? Right? Do you have your 2019 marketing strategy planned and ready to execute? Hopefully you answered YES to that question.

The truth is a year round marketing and advertising strategy can bring more value than you think. 

Here are the 5 reasons you should be advertising your business year round.  

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