Published on Independent Communications News April 28, 2021

New York City – October 1, 2020 -- Viamedia, the leading cross-media local advertising company, announced today that it has renewed its long-term agreement with Service Electric Cablevision, Inc. (SECV) to continue running advertising sales for the company’s video ad services across the Philadelphia and Wilkes Barre markets. The new deal extends one of Viamedia’s longest-standing partnerships, having represented SECV for approximately two decades.

Viamedia will continue managing sales for local advertisers, serving ads to more than 100,000 homes across 100 communities which SECV serves.

“Our partnership with Service Electric Cablevision has been incredibly fruitful, and it’s our mutual commitment to the local communities we serve and the Service Electric Cablevision brand that makes this relationship a perfect fit,” said Viamedia CEO Mark Lieberman. “We strive to deliver the most effective advertising solutions to the more than 400 advertisers in the market.”

Service Electric Cablevision is a leading Pennsylvania provider of Internet, TV, and Phone services. Headquartered in Allentown, Pennsylvania, SECV continues to deliver new and improved content and products to its customers in 100 communities in three operating regions. 

“Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable. Renewing our partnership was an easy decision,” said Donald Brandt, Director of Programming at Service Electric Cablevision. “With Viamedia’s undivided support, our advertisers, businesses and communities have the solutions they need to ensure success, at a time when it’s never been more critical.”

The expanded partnership reinforces Viamedia’s national footprint. Today, the company manages sales and operations for more than 60 cable companies across 69 of the nation’s top designated market areas (DMAs), bringing invaluable opportunities for advertisers to reach local audiences in markets across the country.

About Viamedia

Headquartered in New York City with operational headquarters in Lexington, Kentucky, Viamedia provides a comprehensive audience and impression-based local video cross media advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 31 states across 69 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including Viamedia's patented QTT^® which bridges digital programmatic with linear TV as well as OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia's success is built on its proprietary software, people and processes. In June 2020, Viamedia launched #ChangeStartsRightHere, a grassroots campaign to foster positive conversations to help end racism. As part of the initiative, Viamedia has invited local business, minority leaders and law enforcement to submit spots about how they are working together to create positive change and a more inclusive future, which Viamedia will run free of charge across its nationwide footprint. For more information, please visit https://viamediatv.com and http://www.changestartsrighthere.com/.

For more information, please visit https://viamediatv.com.

About Service Electric

As founder of the first cable television system in 1948, the late John Walson and the Service Electric organization have been leaders in the telecommunications industry for over 50 years. Service Electric Cablevision, part of the private, family-owned cable business started by Walson, serves customers in Northeastern Pennsylvania and remains at the forefront of the industry by offering the latest in home entertainment and telecommunication’s services. Through advanced fiber optic technologies using state-of-the-art equipment, SECV is able to offer Internet, TV, and Phone services to their customers. For more information, please visit www.secv.com.

Chris Huppertz

Bob Gold & Associates

310-320-2010

viamedia@bobgoldpr.com

Published on businesswire.com June 22, 2020

New York City – August 26, 2020 – Viamedia, the largest independent local ad management company, today announced it has received a patent (U.S. Patent No. 10,757,462) for its QTT platform, a cloud-based television advertising solution bridging the gap between linear TV and digital advertising.

QTT is a first-of-its-kind solution that requests and receives ads from programmatic digital ad exchanges to enable real-time linear cable television ad insertion utilizing existing cable TV infrastructure.

With its patented technology, Viamedia can significantly increase advertising revenue for MVPDs, national cable and broadcast networks as well as advertisers’ marketing options, by tapping into the surging programmatic digital video advertising marketplace.

“QTT is a game changing technology that will reshape the video ad landscape as we know it today. Our new patent validates that no other platform delivers the same capabilities to the ad marketplace as QTT,” said John Piccone, President of QTT at Viamedia. “Our initial deployments have shown there is a growing appetite to improve the interoperability between online and linear TV advertising technologies and uncork the increasing digital demand for linear TV inventory.”

QTT has already gained the attention of digital players including Magnite, a leading digital supply-side platform (SSP), and Adelphic/Viant, a leading digital demand-side platform (DSP). Both companies have integrated QTT with their respective platforms.

“QTT and its ability to translate linear TV advertising avails to digital avails in real time is a huge development,” said Mike Chevallier, VP Sales North America at Magnite. “We are big believers in an omnichannel platform for demand side partners, and accessing linear TV advertising supply has traditionally been a challenge. QTT makes it simple to activate TV advertising through digital means and opens up more opportunities for DSPs and advertisers.”

“The promise of omnichannel media buying is here,” said Robby Barnett, Senior Director Media Strategy at Adelphic. “Our partnership with QTT means we’re now offering our clients expanded access to Linear TV, furthering our commitment to providing marketers with access to inventory across all programmatic channels at scale.”

“QTT is a win-win for everyone in the advertising industry,” said Randy Lykes, Chief Technology Officer at Viamedia and lead inventor. “QTT development was a team effort and I am pleased that we have been granted our first patent covering this groundbreaking technology.”

In May 2020, Viamedia deployed QTT in more than 650,000 households in 25 TV markets on behalf of 13 partner MVPDs, all within just five days. Viamedia is continuing its QTT rollout across its remaining footprint, as well as with non-Viamedia MVPDs, cable networks and broadcast networks throughout this year.

About Viamedia

Headquartered in New York City with operational headquarters in Lexington, Kentucky, Viamedia provides a comprehensive audience and impression-based local video cross media advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 76 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including Viamedia's proprietary QTT as well as OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia's success is built on its proprietary software, people and processes. In June 2020, Viamedia launched #ChangeStartsRightHere, a grassroots campaign to foster positive conversations to help end racism. As part of the initiative, Viamedia has invited local business, minority leaders and law enforcement to submit spots about how they are working together to create positive change and a more inclusive future, which Viamedia will run free of charge across its nationwide footprint. For more information, please visit https://viamediatv.com and http://www.changestartsrighthere.com/.

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.

About Adelphic

Adelphic® is a leading subscription-based, cross-channel, demand-side platform. Adelphic® provides an enterprise-ready, self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices, formats and channels. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people instead of cookies. Adelphic® is owned by Viant.

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For more information, contact:

Chris Huppertz

Bob Gold & Associates

310-320-2010

viamedia@bobgoldpr.com