Targeting is an important aspect of any advertising campaign. It doesn't matter how good your ad is, if it doesn't appeal to the right audience, it won't be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a no brainer, right?)
So, here's a quick overview of the robust targeting options available to you in this new age of data. We'll touch on geographic, demographic, device/platform, contextual, behavioral, and retargeting.
Marketing your small business can be overwhelming, especially when you have a small budget. As a small business owner you might feel as though paid media channels are totally out of reach. The good news is, there are low cost options for small businesses, from TV to digital advertising, that are easy on the pocketbook.
This article explores a few ways you can market your small business on a modest budget.
According to thedrum.com, Facebook has decided to no longer allow 3rd party data targeting on their advertising platform. This strategic move is a response to data misuse via Cambridge Analytica. Third party providers like Experian and Axiom will no longer be utilized for targeting users on Facebook, marketers will need to use Facebook’s first party data. So, how does this impact advertisers and the industry?
Assessing whether a marketing campaign was successful has become increasingly difficult because of the complex consumer purchase funnel. Consumers are being exposed to messages on multiple channels, which makes it difficult to pinpoint the effectiveness of a marketing campaign. Breaking down marketing measurements into high quality web traffic and in-store traffic are two easy ways to assess marketing efforts.