Jun 26, 2025

WHY CREATORS DOMINATED CANNES LIONS 2025 AND WHAT THAT MEANS FOR MARKETERS

The 2025 Cannes Lions Festival wrapped with a clear message: creators aren’t just collaborators, they’re cultural leaders shaping how brands show up in the world. From mainstage panels to private villa takeovers, the week’s focus shifted from awards to influence. 

Jun 23, 2025

Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.

I’ve always been curious about how things work. My first job in advertising was at a small boutique agency during the earliest days of digital buying before it was even a “thing.” I remember everyone on the legacy teams thought I was crazy. “Who’s buying digital?” they’d ask. “Me,” I’d answer. I started as an assistant digital strategist, and I did my own ad trafficking all the way to reporting and billing.

Jun 10, 2025

Simplify Your Father’s Day Advertising — We’ve Got You

Let’s be honest — dads can be tough to shop for. But that doesn’t stop people from trying. Every June, shoppers hit the stores (and their favorite websites) looking for that perfect “thanks for everything” gift. And here’s the kicker: Americans are expected to spend over $22.4 billion on Father’s Day this year (yep, billion with a B — source: National Retail Federation).

May 30, 2025

It’s Still About the Cash Register: Embracing Advertising’s Evolution

A lot has been happening in the ad business lately, all emblematic of the industry’s rapid and ceaseless tech-fueled evolution.

May 14, 2025

Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation

Viamedia’s Post-Acquisition Structure Supports Integration of LocalFactor, Streamlines Operations and Enhances Cross-Functional Alignment to Support Evolving Client and Business Needs

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