---
title: Viamedia Blog | Viamedia Marketing Insights Team (2)
description: Latest marketing trends and resources for marketers, local businesses and agencies.  (2)
---

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## Viamedia Marketing Insights Team

![Viamedia Marketing Insights Team](https://blog.viamediatv.com/hs-fs/hubfs/marketing%20insiders%20author.png?width=35&name=marketing%20insiders%20author.png)

## Recent Posts

[![](https://blog.viamediatv.com/hubfs/44683%20-%20CYN%20Standouts%20Q4-DECKER-2.jpg)](https://blog.viamediatv.com/congratulations-to-our-very-own-wendell-decker-for-being-named-cynopsis-standout-for-q4-2023)

 Feb 28, 2024

## Congratulations to our very own, Wendell Decker for being named Cynopsis Standout for Q4 2023!

[Viamedia Marketing Insights Team](https://blog.viamediatv.com/author/viamedia-marketing-insights-team)

[Congratulations to our very own, Wendell Decker for being named Cynopsis Standout for Q4 2023!](https://blog.viamediatv.com/congratulations-to-our-very-own-wendell-decker-for-being-named-cynopsis-standout-for-q4-2023)

[![](https://blog.viamediatv.com/hubfs/DOOH-Header.jpg)](https://blog.viamediatv.com/maximizing-advertising-impact-with-viamedias-digital-out-of-home-dooh)

 Nov 9, 2023

## Maximizing Advertising Impact with Viamedia's Digital Out of Home (DOOH)

[Viamedia Marketing Insights Team](https://blog.viamediatv.com/author/viamedia-marketing-insights-team)

[In today's fast-paced digital world, businesses are constantly seeking innovative ways to connect with their target audience. One such avenue that's been gaining tremendous momentum is Digital Out of Home (DOOH) advertising. Viamedia, a pioneering company in the advertising industry, has taken the world of DOOH by storm, offering a powerful platform that delivers an outstanding value proposition. In this blog post, we'll explore the reasons why Viamedia's DOOH is of great value, supported by statistics, case studies, and reliable sources.](https://blog.viamediatv.com/maximizing-advertising-impact-with-viamedias-digital-out-of-home-dooh)

[![](https://blog.viamediatv.com/hubfs/shoppingVia.jpg)](https://blog.viamediatv.com/boost-your-black-friday-and-small-business-saturday-success-with-viamedia)

 Nov 7, 2023

## Boost Your Black Friday and Small Business Saturday Success with Viamedia

[Viamedia Marketing Insights Team](https://blog.viamediatv.com/author/viamedia-marketing-insights-team)

[Black Friday and Small Business Saturday are two of the most anticipated shopping days of the year. Whether you’re a retail giant or a small local business, these events provide excellent opportunities to attract customers and boost sales.](https://blog.viamediatv.com/boost-your-black-friday-and-small-business-saturday-success-with-viamedia)

[![](https://blog.viamediatv.com/hubfs/facebook%20privacy.jpg)](https://blog.viamediatv.com/facebook-data-policy-impact)

 Apr 2, 2018

## How Will Facebook's New Data Policy Impact Advertising Campaigns?

[Viamedia Marketing Insights Team](https://blog.viamediatv.com/author/viamedia-marketing-insights-team)

<https://blog.viamediatv.com/facebook-data-policy-impact>

[According to](https://blog.viamediatv.com/facebook-data-policy-impact)[thedrum.com](http://www.thedrum.com/news/2018/03/29/facebook-shut-third-party-data-targeting), Facebook has decided to no longer allow 3rd party data targeting on their advertising platform.  This strategic move is a response to data misuse via Cambridge Analytica.   Third party providers like Experian and Axiom will no longer be utilized for targeting users on Facebook, marketers will need to use Facebook’s first party data. So, how does this impact advertisers and the industry?

[![](https://blog.viamediatv.com/hubfs/winter-olympics-1.jpg)](https://blog.viamediatv.com/2018-winter-olympics)

 Dec 27, 2017

## PyeongChang 2018 Winter Olympics

[Viamedia Marketing Insights Team](https://blog.viamediatv.com/author/viamedia-marketing-insights-team)

[Back in the summer of 2011, the International Olympic Committee (IOC) selected PyeongChang, South Korea as the site for the XXIII Winter Olympic Games, which take place over the 17-day period February 9th – 25th, 2018. I often wonder… had the future been revealed to the IOC seven years ago, would the Games have been set down on the Korean Peninsula, where North Korea’s leader, Kim Jong-un, has made a vivid display of his nuclear ambitions to the entire world?](https://blog.viamediatv.com/2018-winter-olympics)

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[Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency, and Results Across Linear TV, Streaming, and Digital](https://blog.viamediatv.com/viamedia-acquires-localfactor-to-transform-digital-ad-operations-unlock-greater-precision-reach-efficiency-and-results-across-linear-tv-streaming-and-digital)

posted at Mar 24, 2025

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[Simplify Your Father’s Day Advertising — We’ve Got You](https://blog.viamediatv.com/simplify-your-fathers-day-advertising-weve-got-you)

posted at Jun 10, 2025

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[Viamedia Appoints Robert Benoit as Chief Financial Officer to Support Strategic Growth](https://blog.viamediatv.com/viamedia-appoints-robert-benoit-as-chief-financial-officer-to-support-strategic-growth)

posted at Jun 17, 2025

![](https://blog.viamediatv.com/hubfs/RobertBenoitBlogTitle.png)

[Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation](https://blog.viamediatv.com/viamedia-unveils-restructured-executive-leadership-team-to-accelerate-the-next-stage-of-growth-and-innovation)

posted at May 14, 2025

![](https://blog.viamediatv.com/hubfs/Exec-Team-Announcement.png)

[Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.](https://blog.viamediatv.com/marketers-the-ai-revolution-has-arrived.-dont-just-watch-leverage-it)

posted at Jun 23, 2025

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