Viamedia's Chief Marketing & People Officer, Was Recognized for Her Powerful Influence and Pioneering Role within the Industry, as well as Her Tireless Efforts in Mentorship and Professional Development
New York City – December 6, 2023 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced that Becky Jones, Chief Marketing & People Officer, was honored in Cablefax’s 2023 Most Powerful Women list. This recognition underscores Becky Jones' significant contributions to advancing marketing, employee culture, and collaboration within Viamedia and the broader industry.
“Becky couldn’t be more deserving of this honor. Her leadership at Viamedia is a beacon of innovation and empathy,” said David Solomon, CEO of Viamedia. “Her innate ability to harness both strategy and humanity creates a work environment that's both productive and nurturing. From fostering young talents to spearheading innovative campaigns, she consistently proves that true leadership is about elevating both the company and its people. Becky’s commitment to mentorship, especially with success stories like Madeline Kissel's ascent, is exemplary. At Viamedia, we don’t just respect her for her professional achievements; we deeply value her for the caring, inspirational leader she is."
Cablefax’s Most Powerful Women list annually recognizes the most influential female leaders who have made indelible marks in the media and advertising sectors. Jones stands out for seamlessly blending her marketing expertise with an unwavering commitment to nurturing an inclusive workplace, thereby driving growth and fostering a supportive environment for professional development.
“True growth in an organization comes when every voice is heard, every potential nurtured, and every talent celebrated,” said Becky Jones. “Being acknowledged by Cablefax is not just a personal milestone but a testament to the collective spirit of Viamedia and our unwavering commitment to championing every member of our family.”
Viamedia is the largest independent champion for service providers in the nation, and does not have competing service offerings with any of its clients. The company places over 1 million ads a day in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all forms of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.
Viamedia’s patented, cloud based QTT® platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television.
Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.
For more information, please visit https://viamediatv.com.