Dec 6, 2023

Viamedia Celebrates Madeline Kissel's "Rising Tide" Recognition in Cablefax's 2023 Most Powerful Women in Media

Madeline Kissel, VP of Affiliate Relations and Business Development, was Recognized as an Up-and-Coming Leader with a Profound Commitment to Mentorship


New York City – December 6, 2023 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced that Madeline Kissel, VP of Affiliate Relations & Business Development, has been distinguished in the “Rising Tide” category of Cablefax’s 2023 Most Powerful Women in Media for 2023, recognizing emerging leaders poised to make significant industry impact.


Cablefax’s Most Powerful Women awards are a hallmark of excellence, honoring women who are transforming the media landscape through their power, innovation, and commitment to progress. Kissel’s nomination by Viamedia’s Chief Marketing & People Officer, Becky Jones, underlines her trajectory from a dynamic intern to a visionary executive making strides in the industry.


“I've had the privilege of witnessing Madeline’s journey from a driven intern to an influential Vice President. The trajectory of her career speaks volumes about her dedication, innovative thinking, and resilience,” said Becky Jones, Chief Marketing & People Officer at Viamedia. “From establishing crucial partnerships to spearheading transformative initiatives, Madeline consistently showcases her ability to navigate challenges while setting Viamedia on a path of continuous growth. Madeline's genuine commitment to mentorship and fostering a collaborative environment is exemplary. She understands that our greatest strength lies in our people and goes above and beyond to uplift and empower those around her. I'm proud to work alongside her and am excited to see what the future holds under her leadership.”


“This honor represents a moment to reflect on the collaborative successes we’ve achieved and to anticipate the exciting challenges ahead,” said Madeline Kissel, VP of Affiliate Relations & Business Development. “I am grateful for the opportunities to lead, learn, and lift others as we navigate the evolving media landscape together.”


About Viamedia 

Viamedia is the largest independent champion for service providers in the nation, and does not have competing service offerings with any of its clients. The company places over 1 million ads a day in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all forms of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.


Viamedia’s patented, cloud based QTT® platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television.


Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.


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Topics: Advertising, Press Releases, Broadcasting & Cable, Awards

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