In today's modern marketing world, consumers own close to 7.2 devices per household and use three or more on a daily basis.  (Adobe Analytics & ADI Device Use Survey)

The average consumer goes through (at least) 6 channels before they make a purchase. (Marketing Week)

As a marketer, you need to target customers across all their platforms and devices they use by implementing a multi-channel, multi-faceted marketing strategy.

Today we are going to talk about what a multi-channel marketing strategy looks like, why it is pivotal to brand success, the challenges that businesses face implementing a multi-channel strategy and some key factors to consider when building your strategy. 

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While the constant, unceasing, relentless targeting dialogue in marketing circles tends to revolve around reaching millennials, what about Generation Z? Those ages 6-24, born between 1994 and 2012, are increasingly becoming more financially influential in America.

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