Jun 21, 2018

A 2018 Guide to Digital Ad Targeting

Targeting is an important aspect of any advertising campaign. It doesn't matter how good your ad is, if it doesn't appeal to the right audience, it won't be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a no brainer, right?)

So, here's a quick overview of the robust targeting options available to you in this new age of data. We'll touch on geographic, demographic, device/platform, contextual, behavioral, and retargeting.

May 23, 2018

How To Produce BIG Results With A Small Marketing Budget

Marketing your small business can be overwhelming, especially when you have a small budget. As a small business owner you might feel as though paid media channels are totally out of reach. The good news is, there are low cost options for small businesses, from TV to digital advertising, that are easy on the pocketbook.

This article explores a few ways you can market your small business on a modest budget:

Apr 2, 2018

How Will Facebook's New Data Policy Impact Advertising Campaigns?

According to thedrum.com, Facebook has decided to no longer allow 3rd party data targeting on their advertising platform.  This strategic move is a response to data misuse via Cambridge Analytica.   Third party providers like Experian and Axiom will no longer be utilized for targeting users on Facebook, marketers will need to use Facebook’s first party data. So, how does this impact advertisers and the industry?

Mar 26, 2018

Viamedia Names Frank Connolly Chief Financial Officer

NEW YORK and LEXINGTON, Ky., March 26, 2018  -- Viamedia, the largest independent cable TV ad management company, announced today that Frank Connolly is joining the company as Chief Financial Officer (CFO), effective March 26, 2018.

Dec 27, 2017

PyeongChang 2018 Winter Olympics

Back in the summer of 2011, the International Olympic Committee (IOC) selected PyeongChang, South Korea as the site for the XXIII Winter Olympic Games, which take place over the 17-day period February 9th – 25th, 2018. I often wonder… had the future been revealed to the IOC seven years ago, would the Games have been set down on the Korean Peninsula, where North Korea’s leader, Kim Jong-un, has made a vivid display of his nuclear ambitions to the entire world?

Dec 19, 2017

OWN's The Haves and the Have Nots

Tyler Perry's The Haves and the Have Nots is pure soap opera that has cast a spell over viewers for several years. Last season, the show delivered rating and share levels three-times higher than the average viewing for OWN in the show’s 9pm time slot. Moreover, “HAHN” actually increased its ratings and shares over the prior year – a feat practically unheard of ...

Dec 12, 2017

CMT's Nashville

After four seasons on broadcast network television, ABC decided to cancel the primetime music drama, “Nashville.” The reaction was swift and predictable… thousands of broken-hearted fans took to social media in an outpouring of love and support for the show. For a while, it was touch-and-go until the cable network, CMT, announced it would pick up the show for a fifth season, airing twenty-plus new episodes at the start of 2017. And now the bittersweet news for all die-hard “Nashville” fans: the sixth season beginning January 4th, 2018 will be its last.

Dec 5, 2017

Cable TV Scores with College Football Bowl Season

Great college football games have always been a staple of ad-supported cable television, and make no mistake about it… ESPN is the “stapler.” Out of something like 40 College Bowl Games last season (2016-17), ESPN carried over three-quarters of them, delivering a solid Live average U.S. household rating of 2.6 (and a 5.8 share.)

Nov 28, 2017

Viewers Can't Get Enough Holiday Programming on Hallmark, Lifetime & Freeform

“Home for the holidays” conjures many images, and when it comes to watching television during the month of December, that image is probably ad-supported cable television, which accrues over 80% of all gross impressions associated with holiday-themed TV programming.

Nov 21, 2017

The Sweet Success of Food Network's Cake Wars

Has our country gone a little dessert-crazy? I’m not referring to the gradual increase in our collective waist size, but rather the sheer number of current TV shows and specials devoted to a growing array of sweet delectables. According to the fascinating blog site, “Pastry Sampler,” there are dozens of such savory shows across several cable networks, including Food Network’s, “Cake Wars,” the subject of this blog, which is not to be confused by its predecessor show, “Cupcake Wars,” nor “Cake Masters” nor “Cake Boss.”

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