We all know it's important. SEM increases your visibility in google search results allowing you to reach an audience already interested in your product, information or service you have to offer.

If you are a lone-marketer for your company or have a lean marketing team, should you do it yourself? Is it worth your time? What are the advantages to hiring an expert to manage your SEM? Let's take a look.

As a marketer, you should constantly be seeking out the latest and greatest ways to connect with your customers. Today we're going to talk about why video is one of the greatest ways to engage and acquire customers.  

Video viewership has skyrocketed in the past few years and marketers have jumped on board this "megatrend". Video is one of the most engaging mediums to capture consumers divided attention and provide a high marketing ROI. In this article, I'll dive into a few impressive video marketing stats and why video needs to be a high priority in your marketing strategy.

Summer doesn’t mean you have to take a break from advertising.

Father’s Day is right around the corner, and while spending isn’t quite to the Mother’s Day level, people are starting to invest more and more in honoring dear ol’ Dad.