Mar 14, 2019

Viamedia Announces Free Webinar Featuring Experts on 2019 OTT Insights

Expert panelists weigh in on OTT Landscape

New York, NY -- Thursday, March 14, 2019 -- Viamedia will hold a webinar on March 27, 2019 from 3-4 pm EDT to discuss the latest insights into Streaming TV (OTT) and how marketers are best leveraging the platform. Tom Walsh, Viamedia’s Sr. VP of Advanced Advertising Strategy will be leading the call and will be joined by expert panelists: Brian Schwartz, IAB; Greg Bel, FreeWheel, A Comcast Company; Michael Richter, Newsy, an E.W. Scripps Company; and Hannah Brown, fuboTV.

Mar 13, 2019

New Device Matching Technologies Take Geo-Based Advertising To The Next Level

I love to travel. I love visiting new cities, staying in different hotels, people watching at the airport. I especially love watching local ads on television in whatever new city I am visiting. Knowing that every city has their own version of a local car dealership with their kitschy jingle never ceases to amuse me (don’t lie, you love them too). While they are entertaining, they are in no way relevant to my life. I’m not going to buy a car there, nor am I going to hire someone to replace my windows and siding in a different city from where I live.

Mar 11, 2019

Cord Cutters vs. Cord Loyalists: Results from Video Consumption Survey

As a growing number of Americans jump on board with TV streaming services, the television landscape continues to be redefined on a monthly, or even weekly basis. According to an article about the future of TV in The Wallstreet Journal, more than 1 million consumers canceled their cable-TV or satellite subscriptions in the 4th quarter of 2018. 

On the other hand however, there seems to be cord-loyalists to contend with. These people are refusing to part ways with their traditional TV services. According to media research firm GfK MRI, almost three-quarters (71%) of all U.S. consumers have a TV cord and plan to keep it. Of those with a pay-TV service, 97% have no plans to cut the cord.

Feb 27, 2019

Viamedia Renews Agreement for Local Nielsen TV Ratings and Advanced Measurement Solutions

Nielsen Scarborough and Rhiza services in 75 Markets

Feb 27, 2019

How Permission-based Email Marketing Can Produce Real Business Results

Email marketing is a powerful way to connect with your audience. Your emails can deliver valuable information, improve awareness of your products and services, and ultimately boost sales. However, effective email marketing is not as simple as you might think and requires a lot of time, effort and a sophisticated strategy. 

Viamedia’s CrossResponse email marketing is unique in that it is permission-based email marketing to consumers outside of an organization's own database. When done correctly, it is one of the most cost-effective ways to grow your email list, generate more leads and increase sales, all with substantially higher conversion rates than other marketing channels.

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