For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.
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For our latest blog, we’re taking a bite into “cookies,” which have been much-discussed and even hotly debated – and not just in the culinary sense.
“The funnel,” in advertising terms, has variously been termed “the buying funnel,” “the marketing funnel,” “the purchase funnel” and “the sales funnel.”
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