It’s a political year – especially in the advertising sense – but some of the biggest buzz at the moment revolves around a presidential candidate lagging distantly in the polls: Robert F. Kennedy, Jr.
Viamedia Marketing Insights Team
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How Will Facebook's New Data Policy Impact Advertising Campaigns?
According to thedrum.com, Facebook has decided to no longer allow 3rd party data targeting on their advertising platform. This strategic move is a response to data misuse via Cambridge Analytica. Third party providers like Experian and Axiom will no longer be utilized for targeting users on Facebook, marketers will need to use Facebook’s first party data. So, how does this impact advertisers and the industry?