David Solomon

David Solomon
An industry veteran with over 30 years of experience leading advertising sales and technology development, David Solomon is the President and CEO of Viamedia, the largest independent advertising representative firm championing cable and video service providers across the US.

Recent Posts

Jun 3, 2024

Chewing on Cookies: Part 3

You might say that, in recent weeks, we’ve been digging into the Cookie Jar… so you don’t have to.

May 3, 2024

Chewing on Cookies: Part 2

For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.

Apr 3, 2024

Chewing on Cookies: Part 1

For our latest blog, we’re taking a bite into “cookies,” which have been much-discussed and even hotly debated – and not just in the culinary sense.

Mar 6, 2024

Media Consumption and Current Trends

“The funnel,” in advertising terms, has variously been termed “the buying funnel,” “the marketing funnel,” “the purchase funnel” and “the sales funnel.”

Feb 1, 2024

Let’s Go Outside

Many of us have fond junior high school memories of coaches exhorting us to hustle our… selves … out of the locker room and onto the field for our daily sports practice. “Let’s go outside!” may have been a common coaches’ refrain.

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