David Solomon

David Solomon
An industry veteran with over 30 years of experience leading advertising sales and technology development, David Solomon is the President and CEO of Viamedia, the largest independent advertising representative firm championing cable and video service providers across the US.

Recent Posts

May 30, 2025

It’s Still About the Cash Register: Embracing Advertising’s Evolution

David Solomon

A lot has been happening in the ad business lately, all emblematic of the industry’s rapid and ceaseless tech-fueled evolution.
Jan 14, 2025

Addressable Advertising and AI: What’s Next for Media in 2025?

David Solomon

It’s that time of year again – when prognosticators -- like me -- unbox our Tarot cards and try our hand at soothsaying.
Dec 2, 2024

Navigating Amazon: It’s Easy

David Solomon

Remember the old Staples “Easy” button? I can hear “That was easy” ringing in my ears as I write this – sort of like that old song you can’t get out of your head.
Oct 18, 2024

Political Dollars: Told Ya So….

David Solomon

Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day.

Aug 20, 2024

The FAST Opportunity: How to Keep Pace

David Solomon

Increasingly, consumers are gravitating to Free, Ad-Supported Streaming Television [FAST] channels.  They present a win-win for consumers, content owners and marketers alike.

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