--- title: Viamedia Blog | Bob Gold & Associates (2) description: Latest marketing trends and resources for marketers, local businesses and agencies. (2) --- [![Viamedia](https://viamediatv.com/wp-content/uploads/2018/11/logo.svg)](https://viamediatv.com/) - [Solutions](https://viamediatv.com/) - [For Advertisers](https://viamediatv.com/advertiser-solutions/) - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - [About](https://viamediatv.com/about-us/) - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Select Page - Solutions - For Advertisers - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - About - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) ## Bob Gold & Associates ![Bob Gold & Associates](https://blog.viamediatv.com/hs-fs/hubfs/BG%26A%20ogo.png?width=35&name=BG%26A%20ogo.png) ## Recent Posts [![](https://blog.viamediatv.com/hubfs/new-partners-header--1.14.png)](https://blog.viamediatv.com/viamedia-signs-six-new-ad-sales-deals-increasing-its-network-to-93-providers-and-supporting-local-advertisers-in-74-key-markets) Jan 14, 2025 ## Viamedia Signs Six New Ad Sales Deals, Increasing Its Network to 93 Providers and Supporting Local Advertisers in 74 Key Markets [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) > > > [*Viamedia to Manage Advertising Sales for Nex-Tech, North Central Telephone Cooperative (NCTC), TruVista, Tri-County Telephone Association (TCT), Paragould Municipal Utilities and Bristol Tennessee Essential Services (BTES)* **Lexington, KY – January 14, 2025** – [Viamedia](http://www.viamediatv.com/), the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for six new service providers, expanding its total reach to 93 service providers across 74 designated market areas (DMAs) in 28 states.](https://blog.viamediatv.com/viamedia-signs-six-new-ad-sales-deals-increasing-its-network-to-93-providers-and-supporting-local-advertisers-in-74-key-markets) > >  “These new agreements highlight Viamedia’s focus on empowering local businesses to take control of their advertising potential through innovative, adaptable solutions that address the complexities of today’s media landscape,” said David Solomon, CEO of Viamedia. “By leveraging our advanced solutions, we are empowering businesses to connect with their audiences more effectively, adapt to evolving consumer behaviors and optimize their advertising strategies to drive measurable growth and foster economic success within their communities.” > > Viamedia will manage advertising sales operations for [Nex-Tech](https://www.nex-tech.com/) and [Tri-County Telephone Association](https://tctelco.net/) (TCT) in Kansas, [North Central Telephone Cooperative](https://www.nctc.com/) (NCTC) and [Bristol Tennessee Essential Services](https://www.btes.net/) (BTES) in Tennessee, [TruVista](https://www.truvista.net/) in Georgia and [Paragould Municipal Utilities](https://www.paragould.com/) in Arkansas, with BTES also serving Virginia. Together, these agreements empower local businesses in these regions with cutting-edge advertising solutions, enabling them to expand their reach and achieve greater impact across diverse platforms. > > Viamedia offers comprehensive operational management of all aspects of the advertising sales business, including regional and national sales, with the companies it collaborates with. Viamedia’s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team focused on efficiently selling fractionalized market shares with multi-platform insertion capabilities. > > **About Viamedia** > > Viamedia is the nation’s largest independent champion for video service providers’ advertising needs. The company places over 1 million ads daily in more than 220 zones in 28 states across 74 markets nationwide, aggregating all types of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. Its mission in a fractured media market is to make advertising easy. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising. > >   > > Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software. For more information, please visit [https://viamediatv.com](https://viamediatv.com/). [![](https://blog.viamediatv.com/hubfs/new-partners-header-12.18.png)](https://blog.viamediatv.com/viamedia-scores-three-new-ad-sales-deals-bringing-its-total-reach-to-83-service-providers-across-72-markets-0) Dec 18, 2024 ## Viamedia Secures Five New Ad Sales Deals, Expanding Total Reach to 88 Service Providers Across 73 Markets [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) > > > [*Viamedia to Manage Advertising Sales for TruVista, Pineland Telephone, Star Communications, i3 Broadband and Ritter Communications, Bringing Advanced Advertising Solutions to Georgia, North Carolina, Illinois and Tennessee* **Lexington, KY – December 18, 2024** – [Viamedia](http://www.viamediatv.com/), the country’s largest independent advertising digital and linear rep firm, today announced new agreements with [TruVista](https://www.truvista.net/), [Pineland Telephone](https://pineland.net/), [Star Communications](https://starcom.net/), [i3 Broadband](https://www.i3broadband.com/) and [Ritter Communications](https://www.rittercommunications.com/). These new partnerships bolster Viamedia’s presence in key markets across Georgia, North Carolina, Illinois and Tennessee, expanding its total reach to 88 service providers across 73 designated market areas (DMAs) in 27 states.](https://blog.viamediatv.com/viamedia-scores-three-new-ad-sales-deals-bringing-its-total-reach-to-83-service-providers-across-72-markets-0) > > Viamedia will manage advertising sales operations for TruVista and Pineland Telephone in Georgia, Star Communications in North Carolina, i3 Broadband in Illinois and Ritter Communications in Tennessee. Viamedia will drive local economic growth by equipping businesses across the Albany, Savannah, Raleigh, Peoria-Bloomington and Memphis DMAs with targeted, impactful advertising across multiple platforms to maximize reach and effectiveness. > > “These agreements underscore our commitment to helping local businesses grow by connecting them to the right audiences with precision and impact,” said David Solomon, CEO of Viamedia. “By working alongside these providers in Georgia, North Carolina, Illinois and Tennessee, we’re delivering advanced advertising solutions that drive measurable growth. This enables businesses to compete effectively in today’s fragmented media landscape while fostering meaningful connections with customers and contributing to the long-term success of their communities.” > > Viamedia offers comprehensive operational management of all aspects of the advertising sales business, including regional and national sales, with the companies it collaborates with. Viamedia’s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team focused on efficiently selling fractionalized market shares with multi-platform insertion capabilities. > > **About Viamedia** > > Viamedia is the nation’s largest independent champion for video service providers’ advertising needs. The company places over 1 million ads daily in more than 130 zones in 27 states across 73 markets nationwide, aggregating all types of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. Its mission in a fractured media market is to make advertising easy. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising. > >  Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software. For more information, please visit [https://viamediatv.com](https://viamediatv.com/). [![](https://blog.viamediatv.com/hubfs/new-partners-header-Summit.png)](https://blog.viamediatv.com/viamedia-scores-three-new-ad-sales-deals-bringing-its-total-reach-to-83-service-providers-across-72-markets) Dec 4, 2024 ## Viamedia Scores Three New Ad Sales Deals, Bringing its Total Reach to 83 Service Providers Across 72 Markets [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) > > > [*Viamedia to Manage Advertising Sales for Summit Broadband, D & P Communications and Blue Valley Technologies, Expanding Footprint Across Florida, Michigan and Kansas* **Lexington, KY – December 4, 2024 – **[Viamedia](http://www.viamediatv.com/), the country’s largest independent advertising digital and linear rep firm, today announced new agreements with [Summit Broadband](https://summit-broadband.com/), [D & P Communications](https://www.d-pcomm.com/) and [Blue Valley Technologies](https://www.bluevalley.net/), expanding its reach to 83 service providers across 72 designated market areas (DMAs) in 27 states. Viamedia will manage advertising sales for these three providers, driving operational efficiency and enabling precise, multi-platform advertising strategies.](https://blog.viamediatv.com/viamedia-scores-three-new-ad-sales-deals-bringing-its-total-reach-to-83-service-providers-across-72-markets) > > “These agreements create a powerful opportunity to help local businesses across Florida, Michigan and Kansas grow and thrive,” said David Solomon, Viamedia CEO. “With the expansive infrastructure and strong community connections of these service providers, we can deliver advertising strategies that are both innovative and adaptable to each market’s unique needs. Together, we enable businesses to engage with their audiences more effectively and drive real economic impact.” > > Viamedia will leverage Summit Broadband’s extensive fiber-optic infrastructure in Florida, D & P Communications’ established presence in Michigan and Blue Valley Technologies’ reach in Kansas to deliver precision-targeted advertising across linear TV and digital platforms. Viamedia continues to expand its reach, delivering seamless advertising solutions with unmatched transparency, performance insights and audience engagement. > > Viamedia offers comprehensive operational management of all aspects of the advertising sales business, including regional and national sales, with the companies it collaborates with. Viamedia’s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team focused on efficiently selling fractionalized market shares with multi-platform insertion capabilities. > > **About Viamedia** > > Viamedia is the nation’s largest independent champion for video service providers’ advertising needs. The company places over 1 million ads daily in more than 130 zones in 27 states across 72 markets nationwide, aggregating all types of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. Its mission in a fractured media market is to make advertising easy. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising. > > Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software. For more information, please visit [https://viamediatv.com](https://viamediatv.com/). > >   [![](https://blog.viamediatv.com/hubfs/new-partners-header-PRTC-.jpg)](https://blog.viamediatv.com/viamedia-signs-four-new-service-providers-empowering-local-businesses-in-key-markets-with-advanced-advertising-solutions-0) Nov 20, 2024 ## Viamedia Signs Seven New Providers to Its Growing Network, Empowering Local Businesses Across Key Markets with Advanced Advertising Technology [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) [> Viamedia to Manage Advertising Sales for Greenlight Community Broadband, Wamego Telecommunications Company, FTC Ad Sales, West Carolina, Empire Access, Golden Belt Telephone and Palmetto Rural Telephone Cooperative](https://blog.viamediatv.com/viamedia-signs-four-new-service-providers-empowering-local-businesses-in-key-markets-with-advanced-advertising-solutions-0) [![](https://blog.viamediatv.com/hubfs/New-Parters-Blog-Header-SVEC-.png)](https://blog.viamediatv.com/viamedia-signs-four-new-service-providers-empowering-local-businesses-in-key-markets-with-advanced-advertising-solutions) Nov 14, 2024 ## Viamedia Signs Four New Service Providers, Empowering Local Businesses in Key Markets with Advanced Advertising Solutions [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) [*Viamedia will Represent Advertising Sales for SVEC, MTCO, Cunningham Telephone & Cable and Hart Telephone Company, Supporting Local Businesses Across Tennessee, Illinois, Kansas and Georgia*](https://blog.viamediatv.com/viamedia-signs-four-new-service-providers-empowering-local-businesses-in-key-markets-with-advanced-advertising-solutions) [« Newer Entries](https://blog.viamediatv.com/author/bob-gold-associates/page/1) [Older entries »](https://blog.viamediatv.com/author/bob-gold-associates/page/3) ## Stay Updated: Get marketing insights, guide-books, tips and more. 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